Product Management 101: From Idea to Launch
A course by Victor Niharra , Product Manager
Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process
Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process
What exactly is product management?
Product management is the lifecycle of a good or service, which starts from the ideation, development, and ends in its strategic launch into the market. Victor Niharra Fe is a product manager who has worked with international companies like Shopify and Amazon, namely developing the Kindle and Prime Video. He’s here to share his expertise to help you get started in the sector.
In this online course, learn the models and techniques required in product management. To understand the process, Victor walks you through each step in detail and helps you communicate it in a press release. By the end of the course, you'll have a clear set of guidelines for successfully releasing a product or service onto the market.
What will you learn in this online course?
12 lessons & 30 downloads
- 94% positive reviews (17)
- 790 students
- 12 lessons (1h 28m)
- 30 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write a press release and associated FAQs about a product, detailing the idea, development, and launch strategy.
Who is this online course for?
This course is for anyone interested in product management, whether it’s for your own product or service, or to amplify your knowledge in the field.
Requirements and materials
No previous experience necessary.
To take this course, all you need is access to the internet and something to take notes with.
Reviews
A course by Victor Niharra
Victor Niharra Fe is a product manager based in Galicia, Spain. He is passionate about leveraging technology to define and deliver new products. He enjoys leading international initiatives across different business areas to create the best customer experience.
Throughout his career, he’s worked with international companies like British Telecom, Amazon, Oracle, Inditex, and Shopify. During his time at Amazon, he started out as the product manager for the Kindle, and eventually made his way over to Prime Video. He helped develop the streaming service’s catalog infrastructure to support live events for the NFL, LaLiga, NBA, and others, as well as improve customer experiences with movies and series.
Content
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U1
Introduction
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About Me
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Influences
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U2
Understanding the Basics
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What Is Product Management?
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Product vs. Program vs. Project
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The Frameworks 1
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The Frameworks 2
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U3
The Product
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The Idea: The What and Why
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Stakeholder Management
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Breaking Down the Process
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The Launch
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U4
And Now What?
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Measuring the Product’s Success
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Evolving vs. Transitioning vs. Sunsetting
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FP
Final project
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Product Management 101: From Idea to Launch
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What to expect from a Domestika course
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
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You can redeem the course you received by accessing the redeeming page and entering your gift code.
suldaanka456
it was great course I get lot of clarity about the subject
marco_df83
Poverini, solo gli spagnoli - da buoni patrioti orgogliosi - possono esprimere pareri positivi su questo corso. Per me lui è solo un incapace, un improvvisatore che perde un sacco di tempo a parlare delle persone e aziende di successo e del nulla cosmico, nonchè teorie ma senza consigli utili su come metterle in pratica. E' facile dire "il prodotto deve raggiungere più utenti possibili", ma se non mi dai consigli pratici su come fare non mi sei servito a niente.
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ernest_aminata
Very good !
kalicha06
Ich empfehle diesen Kurs sehr!
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lavh1525
Es bueno el curso. para mi que soy principiante me explica bien que es y que hace el Product Manager.
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