Emmi Salonen

Everything I do is underpinned by a simple but powerful idea: Positive Creativity. From the creative process to the final output, I believe design can bring people together, create sustainable choices and foster wellbeing.

I set up Studio Emmi in 2005 to partner with clients and creatives who want to make a positive contribution to society and planet.

Whether it’s engaging audiences through purpose-led brand identities, mentorship for creative wellbeing or making engaging spaces, I work with people to find the very best solutions through design.

You can’t just arrive at a solution. In design and in life. So I like to ask questions, to listen, pause for reflection. It’s important to stay curious, to find the unusual in the usual. Take a second look. Think again.
Problems hold the key to their own solution if we bring our awareness to them.

I am author of the book Common Interest: Documents, and have contributed to industry magazines on topics ranging from typography to women in design. I regularly lecture on design topics at various universities based in the UK and beyond.

I also give talks and workshops about my personal design journey and CREATIVE ECOSYSTEM, guiding creatives in their wellbeing and careers.

Born in Finland, I’m a strong advocate for a balanced life full of curiosity, growth and wonder. I studied graphic design in the UK at the University of Brighton. In 2001 I moved to northern Italy to work at Fabrica, Benetton Group’s prestigious communication research studio for young designers. I then worked at Karlssonwilker in New York and Futerra sustainability agency as their UK Creative Director. I now run Studio Emmi, based in London.

Let’s create together.