Visual Identity Design: Explore Creative Processes
A course by kiko farkas , Designer and Illustrator
Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation
Learn to develop visual identities for events by translating ideas and values into creative solutions, from the initial briefing to the client presentation
A visual identity that works is one that transmits a message, grabs the viewer's attention, and is also aesthetically pleasing. Kiko Farkas is an expert in perfectly balancing all three of these elements. He is the founder of Máquina Estúdio, winner of a Jabuti Award, and his client list includes names like BMW, Natura, SESC, and Embratur.
In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity. With Kiko as your guide, discover the best ways to convey a concept using functional and captivating visual elements.
What will you learn in this online course?
12 lessons & 9 downloads
- 100% positive reviews (51)
- 1,127 students
- 12 lessons (2h 26m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe InDesignWhat is this course's project?
Develop a visual identity for an event using different media.
Projects by course students
Who is this online course for?
Designers, illustrators, and anyone interested in the design of visual communications.
Requirements and materials
No prior knowledge is necessary for this course, however, experience with Adobe Illustrator or InDesign would be helpful for the final project.
In terms of materials, you need some basics like a pencil, some pens, and paper, as well as computer with the image editing and design software of your choice.
Reviews
A course by kiko farkas
Kiko Farkas defines himself as "an architect by training, an illustrator by trade, and a designer by choice." He has been the brains behind Máquina Estúdio since 1987 and has extensive experience developing projects for visual, cultural, and editorial identities.
His résumé includes important awards such as the Jabuti Award for Best Cover of the Year, and individual exhibitions in China, Iran, and Chile. He is also a founding member of the ADG Brasil and has completed projects for SESC, Embratur, Museu da Imagem e Som, Natura, BMW, and many more.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Repertoire Acquisition
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Search and creation of repertoire
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Knowing the subject: what is an event?
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Understanding the briefing
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Organizing the job
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U3
Creation of visual identity
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Freehand drawing: recording thoughts and ideas
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Mood board and building a process record
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Concept development
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Creating the visual identity
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U4
Finalization
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Presenting your project to the client
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Applying visual communication in different media
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FP
Final project
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CREATION OF VISUAL IDENTITY FOR EVENTS
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe InDesign
renata_cunha2
Gostei da calma e serenidade com as quais o professor conduz a aula e ensina design. Gostaria de vê-lo em mais cursos :) Estou aprendendo muito.
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albertogarciarte
Curso muito bem conduzido
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eugeniavidal9
Pude recolectar información muy valiosa que no tenia en mi proceso de diseño. El mejor ejercicio, dibujar en X cantidad de tiempo, un recurso super valioso para volver a la simpleza y claridad.
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hattaazmi
PlusVery Insighful
dreamsandloops
Plusmuy bueno!
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