Developing a Creative Concept for Branding Projects
A course by HUMAN , Branding and packaging studio
Learn how to generate brand value through a solid concept and a striking visual identity
Learn how to generate brand value through a solid concept and a striking visual identity
An effective branding project must focus on both the design as well as the initial investigation to the ideation and conceptualization. Alejandro Flores—founder and creative director of the design studio Human—focuses on creating memorable brand identities that go beyond the simple idea of creating a “pretty logo”, but rather a strategic solution to the challenges a brand faces.
In this course, you’ll learn how to conceptualize and plan your branding projects to give them more objective and functional values, using Human’s methodology.
What will you learn in this online course?
15 lessons & 25 downloads
- 99% positive reviews (1.3K)
- 31,113 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop a mediterranean restaurant’s visual branding concept alongside Alejandro, using conceptualization as the focal point of the project.
Projects by course students
Who is this online course for?
This course is for designers and creatives that want to put conceptualization and strategy at the forefront of their branding design and strategy.
Requirements and materials
To take this course, it’s important to know how to use Adobe Illustrator and Photoshop, as well as a passion for creativity and design. As for materials, you’ll need a computer with both software.
Reviews
Alejandro Flores is the founder and director of Human, a design studio focused on branding and packaging with a repertoire of clients in over 15 different countries around the world. What started as a desk in his house three years ago on his own, has transformed into a boutique office specializing in strategic design.
His work focuses on helping brands develop an identity that raises their competitive advantage within their markets, building a communication strategy that is centered around their interests and relationships with customers.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Branding and conceptualization
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Branding
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The importance of the concept
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Conceptualization techniques or methods
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U3
Observation
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Commission and brief
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Strategy and narrative
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Less Software more Concept
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U4
Conceptual Identity
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Jung archetypes
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Voice, tone and style
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U5
From concept to design
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Typographic, primary and secondary selection
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Logo Suite
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U6
End of project
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Brand identity
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Client approval and project delivery
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FP
Final project
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Principles of Concepting and Branding
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
kimyanimation
Lo que mes mas interesante es que los conceptos, sean aplicados a la practica, algo que destaca un diseño profesional de uno empírico. GRACIAS a este curso pude tener una idea en plano general de como armar una marca , cimentada en sus branding, EXCELENTE. IGUAL siempre por mas pequeño que sea tenemos algo que aprender
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magarosio
No estoy completamente segura de recomendarlo al 100%. Aunque disfruté mucho observar de cerca la metodología de trabajo de HUMAN, cuyos proyectos son impecables, Alejandro como profesor no terminó de convencerme. Si bien mostró algunas herramientas útiles, sentí que en las últimas dos unidades solo se limitaba a exponer su propio proyecto sin aportar ideas realmente nuevas.
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elibrenoarg
PlusMe encantó, gracias!
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pris
PlusMuy bueno! Muy claro todo
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lucasdeco
Muy buen curso, me ayudo mucho a organizar mis proyectos!
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