Branding and Identity: Construction and Development of a Brand
A course by Saffron , Brand Consultancy
Capture the essence of a brand, from the initial concept to the visual design and application
Capture the essence of a brand, from the initial concept to the visual design and application
Every aspect of a brand's image is essentially a promise to the customer that guarantees an experience. Saffron, one of the top branding and visual-identity consultancies in the world, firmly stands by this philosophy with its holistic, customer-driven approach.
In this course, learn to define a brand's DNA and revolutionize its visual identity by applying Saffron's creative process, using the mobile service provider Tuenti as a model of brand repositioning in the era of digital transformation.
What will you learn in this online course?
13 lessons & 1 download
- 92% positive reviews (699)
- 12,907 students
- 13 lessons (2h 19m)
- 1 additional resource (1 file)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Choose your own adventure—either define the brand DNA for a fictitious mobile service provider or explore different options for its visual identity, focusing on either brand strategy or brand design. Regardless of the option you choose, the key is to identify what makes a brand unique and convey its identity coherently.
Projects by course students
Who is this online course for?
Anyone who wants to explore the world of branding beyond mere naming and logo creation by delving into the strategic or visual aspects of the process.
Requirements and materials
All you need is paper and a pencil, a computer, and a desire to learn.
Reviews
Saffron Brand Consultants is an independent, international brand consultancy specialized in brand creation and management with a holistic approach that strikes a balance between strategic and psychological analysis.
Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014), Saffron provides consulting services for companies, institutions, and regional organizations, devising business strategies and visual identities. Saffron has come up with brand strategies and designs for renowned Spanish companies such as Vueling, Panda, BQ, Tuenti, Cepsa, Volotea, EVO, and Worten. The consultancy has also gone global, working for big-name international clients like C&A, Tiger, Turkcell, Belgacom, YouTube, AkzoNobel, Ripley, Belcorp, Baker McKenzie, Swiss Re, and Fujitsu, among others.
With offices in Madrid, London, Mumbai, Vienna, Istanbul, New York, and Miami, as well as strategic alliances in Dubai, Lima, Bogotá, and Santiago de Chile, this branding powerhouse has undoubtedly taken the world by storm with its innovative, multifaceted approach.
Content
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U1
Hello
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Welcome to Saffron
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Project types
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U2
Defining the DNA
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Tuenti
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Immersion
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The soul of Tuenti
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U3
Visual identity
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Conceptualization
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Design routes 1
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Design routes 2
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Visual system
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Documentation
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Experience
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U4
And beyond
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Laity
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Looking to the future
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FP
Final project
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Branding and Identity: Building and developing a brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
andreasocorro
PlusAcabo de terminar de asistir todo el curso, es muy bueno, especialmente, las unidades Identidad Visual y Más allá, son excelentes, con muchos insights y mucha honestidad sobre el proceso. Es muy estratégico, algo que puede que diseñadores que están empezando ignoren mucho, las rutas y terrenos de marca son una gran forma de representar diferentes moodboards, ideas y propuestas iniciales para indicar el camino final más adecuado para la marca. ¡Muchas gracias por compartir su conocimiento!
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martincandela620
Super práctico y entendible, el hecho de que se explique todo gracias a un ejemplo en concreto lo hace entretenido y llevadero.
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jairo_ceballos_ilu
Es excelente ya que los profesionales que dictan el curso explican muy bien cada tema
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vicalva287
Muy buen curso, enfocado en en lo general pero con ejemplo particulares de un solo proyecto.
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lolaartland
This course was useless for me because I don't know Spanish and hoped for English subtitles and materials.