Customer Service Strategies in Social Networks
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
Learn to manage social network accounts maintaining a great relationship with your users
Learn to manage social network accounts maintaining a great relationship with your users
Joined December 2018
With the entrance of the commercial brands in the social networks a new trade appeared: that of the community manager; a channel manager who is responsible, as the name implies, to manage the community of users who frequent the various digital channels of the brand.
To guarantee the success of a brand in this area, it is essential to have an optimal customer service strategy in social networks, in which all the interaction scenarios with users are taken into account.
In this course, Julio Fernández-Sanguino, director of digital projects, will discover the keys so that any company can perform an excellent customer service in social networks and make your brand an love brand .
What will you learn in this online course?
22 lessons & 12 downloads
- 94% positive reviews (129)
- 4,083 students
- 22 lessons (2h 27m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
This course does not have a final project to use. Julio will give you the keys to apply to the customer service strategy in social networks of any of your projects.
Projects by course students
Who is this online course for?
To any person who maintains some kind of relationship with clients and users through social networks.
Requirements and materials
You do not need any previous experience managing social channels.
This course will be useful both for those who start from scratch, and for account managers who want to provide a greater methodology to the management of the relationship with their customers.
Reviews
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
Content
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U1
Introduction
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Presentation
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The empowered client
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Customer service in RRSS: definition, concept and opportunities
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U2
Create your own strategy
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Set your goals
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General strategy: Service model and platforms
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Tone and style
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Classification and type of consultations
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Organization and resources
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Strategy and action flows
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Crisis protocol
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Tools
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Analytics, reports and results
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U3
Platforms
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Facebook
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Twitter
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Instagram
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Chats
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Review Platforms
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Autosoporte communities
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U4
New tendencies
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Chatbots
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Messaging apps
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U5
Put into practice
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Practical tips
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Better practices
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FP
Final project
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Social Costumer Care Strategy
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
teofilocorrea
Es un curso interesante en su primera parte.
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resendiz.aaron
Excelente curso. Muy recomendado.
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jaramirez791
es un cursos bien explicado, con buenos recursos. Brinda buena información ya que nos ayuda a definir nuestra propia herramienta para dar una excelente atención al cliente
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yulydanielavas
Nos brinda varia información para poder tener una buena atención al cliente por medio de las redes sociales y así mismo nosotros saber como crear nuestra base para tener una mejor atención y presentación sobre la empresa que representamos
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naccaveronica
ottimo
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