The Art of Communication: Pitch Your Ideas to Non-Creatives
A course by Fred Dust , Designer and Author
Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence
Learn to pitch and sell your ideas through effective communication techniques by championing your narrative and speaking with confidence
Dive into the art of creative communication with Fred Dust, who will guide you through the process of making your creative work understood and appreciated beyond the confines of the creative world.
You'll explore how to better connect your projects with clients, collaborators, and diverse audiences. You'll learn to articulate your ideas in ways that capture the essence of your creativity while aligning with the needs and interests of those who aren't naturally creative.
Learn to transform complex ideas into clear and accessible messages, ensuring your unique voice is heard.
What will you learn in this online course?
13 lessons & 18 downloads
- 100% positive reviews (8)
- 615 students
- 13 lessons (1h 2m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project for this course involves creating a two to three-minute video where you'll present your ideas using the techniques you've learned.
This video will be your chance to practice effectively communicating your creative projects.
Who is this online course for?
This course is designed for artists and creatives from any discipline who want to improve their ability to communicate their work to a broader audience, including non-creatives like potential clients and collaborators.
It's ideal for those looking to clearly and convincingly convey the value and relevance of their projects.
Requirements and materials
You'll need access to a camera or a device capable of recording video for the final project. Additionally, having basic writing materials to take notes and sketch ideas during sessions will be helpful.
Reviews
Fred Dust is a designer and author with a distinguished career in both design and communication. He began his journey in the fields of art and architecture before joining the design firm IDEO, where he rose to become a managing partner.
Throughout his career, he has collaborated with world-renowned brands such as Hermes, GAP, and Banana Republic. He has also brought design practices to unconventional sectors, ranging from healthcare organizations to financial institutions and NGOs.
His book, "Making Conversation," explores how design can be used to facilitate difficult conversations, highlighting his passion for enhancing communication through creative design.
Fred has applied his expertise to global projects addressing issues from maternal health to voting rights, consistently demonstrating his commitment to social innovation and effective communication.
Content
-
U1
Introduction
-
About Me
-
Influences and Ambassadors
-
-
U2
Origins: You, Your Work, and the World
-
My 3 Big Beliefs
-
The Law of Singularity
-
Defining Your Work
-
Getting Outside Opinions
-
Situating in the Now and Real
-
-
U3
The Art and Science of Simplicity
-
Sell It in the Title
-
Sell It in a Tagline
-
Sell It in a Story
-
-
U4
Tone and Voice
-
Being a Champion
-
Ditching the Humility
-
The Why of Surprise
-
-
FP
Final project
-
The Art of Communication: Pitch Your Ideas to Non-Creatives
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
dreamtaym
great course!
rrajanii
This is both all about and not about the principles of communication, it is not left to you to just try to apply a principle wherever you like. You are given some aspects to acquaint yourself with your work through which will come up over and over and the faster that you have a grip on them the more empowered you are. For me, this course delivers value.
miguelmoebius
Obtén un 20% de descuento por aportar una valoración a este curso. Muy guay pero falsea las valoraciones de los cursos...
View translation
Hide translation
ninja_25
Very nice.
elisabete.fiel
PlusCurso muy bonito, excelente forma de comunicar. Incredible!!!
View translation
Hide translation