Bilingual Branding with Arabic Signs
A course by Kinda Ghannoum , Graphic Designer
Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication.
Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication.
Explore cross-cultural branding with Kinda Ghannoum, a graphic designer and co-founder of the Syrian Design Archive. You’ll learn how to blend cultures into visual identities that resonate deeply with diverse audiences, using the richness of Arabic patterns, ornaments, and calligraphy.
With a practical and creative approach, you’ll discover how to transform your research into solid concepts that respect and celebrate cultural diversity. You’ll gain the tools needed to elevate your branding skills, creating authentic and relevant brands in a global environment.
What will you learn in this online course?
12 lessons & 21 downloads
- 100% positive reviews (6)
- 489 students
- 12 lessons (1h 10m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The final project involves developing a visual identity system for a brand inspired by cross-cultural design, using graphic elements from Arabic culture combined with contemporary influences.
You’ll work from research through to the final presentation, ensuring you create a coherent and authentic identity.
Who is this online course for?
This course is for graphic designers, creatives, and branding professionals interested in exploring cross-cultural design and integrating elements from different cultural heritages into their projects.
It’s also ideal for those looking to deepen their understanding of Arabic calligraphy and how to apply this knowledge to create unique visual identities.
Requirements and materials
Basic knowledge of graphic design and branding is recommended. Experience with digital design tools and an interest in cultural research will help you get the most out of the lessons.
Reviews
A course by Kinda Ghannoum
Kinda Ghannoum is a multidisciplinary graphic designer with six years of experience in branding. She holds a degree in Architecture from Damascus University and a Master’s in Visual Arts from Sint Lucas Antwerpen. Kinda has collaborated with institutions like the Institut du Monde Arabe and the Goethe-Institut.
Of Syrian-Polish descent and based in Belgium, Kinda is the co-founder of the Syrian Design Archive, a project dedicated to preserving and highlighting Syrian design for future generations. Her work focuses on Arabic branding, drawing inspiration from patterns and geometric ornaments.
Content
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U1
Introduction
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About Me
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Influences
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U2
Cross Cultural Design
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The Basics of Cross-Cultural Design
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Arabic Typographic Styles General Concepts
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Arabic typography: Anatomy Styles
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U3
Building an Arabic Brand
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How to start Research for Cross-cultural project
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Sketching Different Concepts
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Creating a Logo
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Defining the Visual Identity
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Poster Creation
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U4
Presenting and Sharing your Work
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Mockups & Preparing the work to be published on Instagram & Behance.
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Social media or Behance guideline
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FP
Final project
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Bilingual Branding with Arabic Signs
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
judybastaty
Amazing course, very nicely laid out. The steps are easy to follow and there are so many useful references added. I learned a lot from it!
learn2grow
I love the step-by-step creation process, the unique resources, and the inspiring tips. Highly recommended!
berographics
I’m so happy to have found a course that explores branding specifically within Arabic countries and delves into the behind-the-scenes (BTS) aspects. It’s rare to find resources that address the unique cultural context of this region while also providing practical insights. Highly recommended
bahaahalabi
Speaking as an Arabic person i learned so much about my own language, so inspiring will definitely invest more time in this course i think i need to watch it couple of time, Highly recommended.
moeky_official
I’ve finished the course and I’m impressed super clear no BS and packed with solid tips. Definitely worth it if you’re looking to step up your branding