Creating Viral Campaigns for Free

A course by Nico Ordozgoiti , Creative Advertising Director

Creative Advertising Director. Madrid, Spain.
Joined January 2022

Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money

89% positive reviews (37)
1,487 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Learn creative techniques to develop your first viral campaign for social media on the topic of your choice and without spending any money

According to Nico Ordozgoiti, creative advertising director with over ten years' experience, there are a series of techniques and methodologies to facilitate creative processes and harness great ideas. In this online course, your teacher explains what these are and how to use them to shed light on important and inspiring topics as well as how to attend to potential clients.

Throughout the course, learn creative techniques to develop a social media campaign on a budget or without spending a single cent. Whether your campaign goes viral or not always has an element of luck to it, but Nico shows you the tools, processes, and criteria for maximizing your chance of success.

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What will you learn in this online course?

13 lessons & 32 downloads

Understand the agency structure
6 minutes, 37 seconds
Creative techniques
11 minutes, 28 seconds
Brainstorming: the first ideas
16 minutes, 14 seconds
Put ideas to the test
12 minutes, 54 seconds
Copy: how to write
7 minutes, 45 seconds
  • 89% positive reviews (37)
  • 1,487 students
  • 13 lessons (1h 54m)
  • 32 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a low-cost campaign. As an example, your teacher aims to raise awareness of the climate crisis, but your final project can be on the topic of your choice.

Projects by course students

Who is this online course for?

Anyone wanting to learn to generate ideas and gain a better understanding of the creative process, whether for professional or personal reasons. This course is also aimed at anyone interested in getting an inside perspective on how to manage viral campaigns on a tight budget.

Requirements and materials

No previous experience is necessary for this course.

Your teacher explains how to execute your ideas so you can create your own campaigns as well as utilize any other talent or skill you have to boost the results.


Reviews

1,487 Students
37 Reviews
89% Positive ratings

Nico Ordozgoiti

A course by Nico Ordozgoiti

Teacher Plus
Creative Advertising Director

Nico Ordozgoiti has been working as a creative advertiser since 2009. Throughout his career, he's worked at some of the biggest agencies in Spain as both art director and creative director, alongside his work as a freelance creative director across Spain and the rest of Europe. He has collaborated with brands such as Unilever, Google, and Adolfo Domínguez and has received awards at some of the world's top creative festivals like Cannes Lions, El Ojo de Iberoamérica, and El Sol.

In addition to his work in advertising, he is dedicated to creating personal projects in the spheres of illustration, design, and graphic humor, which have also received international recognition.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Before starting

    • Understand the agency structure
    • The briefing
  • U3

    How to get ideas

    • References and inspiration
    • Creative techniques
    • Brainstorming: the first ideas
    • Put ideas to the test
  • U4

    How to translate your ideas

    • Formats
    • Copy: how to write
    • Art direction: how to visualize 1
    • Art direction: how to visualize 2
    • Publication and release
  • FP

    Final project

    • Creating Viral Campaigns for Free

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creating Viral Campaigns for Free. Marketing, and Business course by Nico Ordozgoiti

Creating Viral Campaigns for Free

A course by Nico Ordozgoiti
Creative Advertising Director. Madrid, Spain.
Joined January 2022
  • 89% positive reviews (37)
  • 1,487 students