Motion Graphics for Branding Identity
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
Learn to design, animate, and present a branding project
Learn to design, animate, and present a branding project
Joined October 2018
In addition to typography and the color palette, a brand's identity can also be reflected through movement. Guillermo Zapiola is a graphic designer and art director who, after some work experience in design, discovered his passion for animated branding. Since then, he has developed graphic identity systems for brands such as American Express, HBO, National Geographic, Discovery Channel, and Oreo, among other.
In this course, learn to design, animate, and present an identity project that reflects the spirit of a brand by establishing a strong link between design and animation.
What will you learn in this online course?
38 lessons & 24 downloads
- 89% positive reviews (96)
- 3,544 students
- 38 lessons (10h 14m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe After Effects
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design four animated pieces for an identity system for a fictitious client. Guillermo gives you four briefs to choose from, each with different brand attributes that can be exploited in a visual way.
Projects by course students
Who is this online course for?
Art directors, graphic designers, animators, and students who want to learn a dynamic way to showcase brand identities.
Requirements and materials
Basic knowledge of design as well as a computer with Adobe Illustrator, After Effects, and Photoshop installed. You can download trial versions for these programs on the official Adobe website.
New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.
Reviews
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
Content
-
U1
Introduction
-
Presentation
-
Influences I
-
Influences II
-
What are we going to do?
-
-
U2
Investigation
-
The work processes
-
Survey
-
References
-
-
U3
Design
-
Possibilities and scope of the project
-
Graphic sketches I
-
Graphic sketches II
-
Graphic sketches III
-
Graphic sketches IV
-
Graphic sketches V
-
Selection and adjustment I
-
Selection and adjustment II
-
Selection and adjustment III
-
Selection and adjustment IV
-
Selection and adjustment V
-
-
U4
Animation
-
From the still to the motion
-
Animation Sketches I
-
Animation Sketches II
-
Animation sketches III
-
Animation sketches IV
-
Animation Sketches V
-
Animation sketches VI
-
Animation Sketches VII
-
Animation Sketches VIII
-
Animation Sketches IX
-
X Animation Sketches
-
Selection and adjustment I
-
Selection and adjustment II
-
Selection and adjustment III
-
-
U5
Export
-
Understand
-
And make yourself understood I
-
And make yourself understood II
-
And make yourself understood III
-
And make yourself understood IV
-
Conclusions and final reflections
-
-
FP
Final project
-
Motion Branding
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
christian_jeder
Excelente maestro
View translation
Hide translation
kimtung1212
I like the way Guillermo explains his thought process when approaching a project as such because it gives me an idea of how motion graphics fit into the design system of a visual identity. Also, I learnt a lot about his creative process and how he uses his design inspirations and makes them fit into the project at hand.
Including his editing in the execution step makes the entire course a bit long, and that is the only downside I can think of.
alvarezgiova24
PlusEstoy comenzando a verlo (voy casi en la 3 parte), esta muy enfocado en explicar el antes y el porque de la toma de decisiones al animar. No esta mal, solo que no es lo que buscaba. Quería algo más práctico se hace muy largo al ver con tanta explicación del antes e inspiración.
View translation
Hide translation
berengerouohi
Un cours bien expliqué. Concept bien maitrisé
View translation
Hide translation
Fernando Suárez Carballo
Muy recomendable.
View translation
Hide translation