Variable Logo Design (Inspired by Popular Culture)
A course by bastardatype , Design Studio
Discover the most effective techniques for designing unique and attractive variable logos
Discover the most effective techniques for designing unique and attractive variable logos
In this online course, Sebastián de la Hoz and Jason Guzmán, from the Bastarda Type studio, will teach you how to create variable logos inspired by graphic informal labels. With their experience in type design and work for renowned clients such as HBO, Mario Hernández and the National Library of Colombia, they will guide you through techniques and examples so you can develop striking and original logos.
You will learn about the importance of typography in general design, but above all in the identity of a brand, based on popular references to bring these ideas to the present, helped by the technology that typographic design offers us. The desired result is a forceful and avant-garde brand, with nostalgic touches for all the art of designing signs by hand and the relevance and validity that a brand must have through new technologies.
What will you learn in this online course?
16 lessons & 21 downloads
- 315 students
- 16 lessons (3h 18m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe After Effects
Adobe Illustrator
GlyphsWhat is this course's project?
In this course's capstone project, you'll create a variable logo inspired by the graphic-casual aesthetic. You will apply the techniques learned and use the Glyphs software to vectorize your drawings and generate a unique and original logo. This project will allow you to demonstrate your creativity and skills in typographic design.
Who is this online course for?
This course is aimed at designers, artists and anyone interested in brand development or branding. If you want to learn how to draw inspiration from casual graphics and create attractive logos that stand out, this course is for you. Advanced knowledge is not required, but it is advisable to have a base in vector drawing.
Requirements and materials
To take this course, it is recommended to have basic knowledge in vector drawing and access to Glyphs software. In addition, we suggest you have a pencil and paper to take notes and make sketches during the creative process. Being open to experimenting and exploring new ideas will be critical to getting the most out of this course.
New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.
A course by bastardatype
Sebastian Seb de la Hoz and Jason Yei Guzmán are the talented designers of the Bastarda Type studio. Passionate about type design, they are dedicated to creating custom fonts, number signs and logos that reflect the essence and values of brands. Their approach is based on the combination of formality and experimentation, which allows them to develop unique and attractive projects.
With extensive experience in the field of design, Sebastián and Jason have worked with renowned clients such as HBO, Mario Hernández and the National Library of Colombia, as well as leading studios such as S&Co, LIP and Aluzian. His inspiration comes from music, hip hop and jazz culture, as well as objects from the past and casual hand-drawn graphics.
Through their participation in this course, Sebastian and Jason share their knowledge and passion for type design, giving you the tools and techniques you need to create stunning logos. Get ready to discover new letterforms and learn how to connect emotionally with your audience through logo design.
Content
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U1
Introduction
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Presentation
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influences
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U2
Popular graphics and labeling
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Inspiration
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typographic safari
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Referent categorization
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Concept and design decisions
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Analyze referents typographically
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U3
From popular graphics to Glyphs
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Of those referring to a digital identity 1
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Of those referring to a digital identity 2
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From the spontaneity of the line to the typographic rigor
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New Media: Variable Typeface 1
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New Media: Variable Font 2
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Export and see the result
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U4
Final Decisions and Presentation
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logo settings
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The moving logo
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Present the idea with arguments and graphic supports
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FP
Final project
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Market Signs
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe After Effects
Adobe Illustrator
Glyphs