Art Direction and Gastronomic Branding
A course by Mónica Reyes Samanamú , Graphic designer and art director
Manage a visual identity project from the idea to its development
Manage a visual identity project from the idea to its development
Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.
In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.
What will you learn in this online course?
19 lessons & 13 downloads
- 100% positive reviews (124)
- 2,427 students
- 19 lessons (2h 41m)
- 13 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.
Projects by course students
Who is this online course for?
To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.
Requirements and materials
No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.
With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.
Reviews
A course by Mónica Reyes Samanamú
Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.
Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Management of branding for freelancers
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How has branding evolved?
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Check list
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Branding process being freelance
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List of deliverables: high budget vs. low budget
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U3
Preparing to design
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Team building and schedule - part 1
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Team building and schedule - part 2
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Alignment: Brief and keywords
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Moodboards
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U4
Designing
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Palette of colors and materials
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Logo
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Typographies
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Graphic system
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Application to final pieces
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Application to space
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Alternative platforms
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U5
After designing
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How to make the pass of the final files
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recommendations
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FP
Final project
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jberte1
me va gustando la info que brinda. Sera muy util para organzar y estructurar mejor mi emprendimiento. gracias!
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perlitadefatima
Comparte con nosotros su metodología de trabajo, es importante para conocer y mejorar siempre nuestros procesos. Una capa realmente en lo que comparte. Este curso puede ser muy útil para quienes están empezando y profesionales (estos, con previa experiencia en Ai y Ps).
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lajaibacreativa
Estoy por terminar este curso y me está gustando. Vale mucho la pena conocer su metodología de trabajo y los consejos. Lo recomiendo a diseñadores con conocimiento previo en Illustrator y Photoshop.
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castapublicitaria
PlusMónica es una capa y trasnmite bien lo que sabe en el curso!
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steph_mg
Es un curso bastante acertado, claro, útil e interesante para personas que apenas inician como freelance, las actividades y el material es bastante claro. Además que es una persona que usa una gran didáctica a la hora de transmitir su conocimiento y experiencia.
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