Professional Pitch Development for Commercials
A course by Monster , Creative Direction Duo
Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision
Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision
Want to learn to direct amazing advertising pieces? Spoiler alert! Without a good pitch, you don't stand a chance in such a competitive sector. Get ready to discover all you need to know alongside Bastian and Fabián Arellano, the tenacious audiovisual directors behind Monster who've worked for brands such as Coca-Cola, adidas, Ballantine's, Renault, and Virgin Mobile.
In this online course, they teach you the methodology and tools necessary to create an unforgettable director's treatment, to help sell your vision of an advertising script. Ready to unleash your inner creative monster?
What will you learn in this online course?
17 lessons & 24 downloads
- 97% positive reviews (31)
- 1,942 students
- 17 lessons (3h 36m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a director's treatment for a pitch, where you communicate your creative vision of an advertising script to help you to break into the world of audiovisual advertising production.
Who is this online course for?
Anyone who wants to delve into the direction of advertising pieces and learn how to enhance their creative vision within a highly competitive environment.
Requirements and materials
For this course, basic knowledge of audiovisual direction and use of Keynote or Powerpoint are essential. You also need a computer to do your presentation.
Reviews
Monster is a creative duo made up of Bastian and Fabián Arellano, two audiovisual directors with more than 20 years' experience in advertising. They are in charge of creating disruptive visions to communicate ideas and captivate audiences, taking each story to its expressive limit.
They have developed and led a wide range of projects for brands such as Coca-Cola, adidas, Ballantine's, Renault, Virgin Mobile, Wom, Redds, Club Colombia, Falabella, Visa, Etb, Alpina, Kellogg's, Bimbo, Ean, and Ramo, among others.
Content
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U1
Introduction
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About Me
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Influences
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U2
The pitch starts much earlier
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Express your creative vision
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The essential skills of the director: skill set map
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Design your growth: dream your life in 5 years
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Without formulas, but with method: skill set
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Daily routine
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U3
From brief to approach: addressing the project
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First instinct: reading brief 1
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First instinct: reading brief 2
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Anatomy of a treatment: 3 big ideas
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References: boost your idea
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Last but not least: design and inspiration
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U4
Pitching for a dream: time to captivate
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Suppress the ego, it's not about you
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The art of selling 1
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The art of selling 2
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The pitch: meet your future competition
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Fall in love with your future
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FP
Final project
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Professional Pitch Development for Commercials
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
eduardorrosals
PlusExcelente
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elehdz_m
Me gusta la información que comparten por que me sirve de referencia para poder aplicarlo en mi desarrollo profesional.
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codigofuente
PlusExcelente calidad de todo! muy inspirador
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dozte
Me funcionó mucho para tener una visión más amplia
Voy iniciando y siento que me sirvió más para conocer cómo se mueven los productores en la industria
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maxromog
Voy en la 2da unidad y la verdad es que es un curso muy integral, muy superior a los otros que cursado.
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