Brand Positioning Strategy for Creatives
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field
Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field
Joined October 2021
Brand strategist and founder of FINIEN, Fabian Geyrhalter, is a firm believer that brand strategy can be the key to any company’s success. Although it might seem daunting at first, Fabian is here to show you the exact steps to take. He has collaborated with clients such as Marriott International, Warner Brothers, and Honeywell, among others.
In this Domestika course, learn to think and act like a brand to expertly position yourself in the market. Prepare for a new creative chapter as Fabian guides you through carefully planned projects and price-points to attract and retain the right kind of clients for you.
What will you learn in this online course?
14 lessons & 16 downloads
- 100% positive reviews (109)
- 3,578 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Relaunch your website, showcasing your new brand positioning.
Projects by course students
Who is this online course for?
Any creative professional, working as a freelancer or running their own small business, seeking to position themselves better in a crowded marketplace.
Requirements and materials
You don’t need any previous experience to take this course.
All you really need is lots of enthusiasm and some strong coffee.
Reviews
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
Content
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U1
Introduction
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About Me
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Influences
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U2
Positioning Yourself
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Gaining Brand Clarity
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Brand Positioning: Take One
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How to Stand Out
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Becoming "The One"
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Supporting Your Positioning
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Defining the Brand Personality
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U3
Creating Brand Focus
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Looking Ahead
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The Final Positioning
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The Brand DNA
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U4
From Vision To Activation
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What Really Needs to Be Changed?
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How to Activate the New Brand
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How to Gain Traction
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FP
Final project
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Brand Positioning Strategy for Creatives
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
pssjmokoena
It's an amazing course with great resources. The in-depth explanations make it so easy to follow and immediately implement. Just excellent.
pandastudios.ca
This branding course is excellent. The content was well-structured, offering a deep dive into the core principles of branding, from strategy to execution. Fabian Geyrhalter is knowledgeable and engaging, providing real-world examples that make the concepts easy to grasp. I walked away with a clear understanding of how to build and manage a brand effectively. This course is a must for brand owners looking for clarity and purpose in their brand.
javierpabloordonezok
PlusExcelente curso. Simple y claro en su explicación. Aprendí muchísimo!
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arthurpicerni
Muito bom, recomendo
um pouco teórico, mas com muita pratica e aplicação da teoria
Conteúdo muito bom para embasar suas escolhas na hora de criar seus projetos
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pbento
In my opinion, this course is great for rebranding a creative company to become more focused and success-oriented