Build Your Creative Brand
A course by Lisa Hassell - Inkygoodness , Creative coach
Joined October 2021
Jumpstart your creative career by developing a brand identity to enhance your portfolio and attract clients.
Jumpstart your creative career by developing a brand identity to enhance your portfolio and attract clients.
Joined October 2021
In this online course, you will delve into the world of branding as a creative and learn how to confidently reach out to clients. Led by Lisa Hassell, you will gain valuable insights and practical skills to establish your unique brand identity.
In the first part of the course, you will explore a fascinating case study that demonstrates the methodology you'll be following. Then, you'll dive into discovering your niche, motivations, and goals, setting a solid foundation for your creative career. You'll learn how to create a career roadmap and cultivate opportunities, as well as the importance of engaging in passion projects to enhance your portfolio.
Moving forward, you'll delve into crafting your biography, designing your branding, and curating your portfolio to stand out among competitors. You'll also gain invaluable knowledge on how to pitch your work with self-assurance, leaving a lasting impression on potential clients.
What will you learn in this online course?
15 lessons & 30 downloads
- 100% positive reviews (20)
- 1,084 students
- 15 lessons (1h 44m)
- 30 additional resources (20 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Throughout the course, your final project will be to create a remarkable 4-page portfolio that showcases your work. This portfolio will serve as a visual representation of your unique brand identity and will highlight your skills and capabilities as a creative professional. Through the project, you'll gain hands-on experience in designing and curating a standout portfolio that leaves a lasting impression on potential clients and sets you apart in the industry.
Who is this online course for?
This course is perfect for emerging artists, illustrators, and creatives who are eager to build a successful career in the creative industry. If you're passionate about establishing your brand, reaching out to clients with confidence, and developing a robust professional network, this course is tailored to help you unleash your creativity and kick-start your creative career. Whether you're a recent graduate, a self-taught artist, or someone looking to transition into the creative field, this course provides the essential knowledge and practical skills to propel you forward.
Requirements and materials
To make the most of this course, you'll need access to design software such as InDesign or Keynote. These tools will enable you to bring your branding ideas to life and create a visually captivating portfolio. Additionally, having a collection of your previous work or projects will be beneficial for the course activities and exercises. With these materials at hand, you'll be well-prepared to embark on an inspiring journey of self-discovery and creative growth.
Reviews
A course by Lisa Hassell - Inkygoodness
Lisa Hassell is an accomplished creative professional with a wealth of experience in the art and design industry. As the founder of Inkygoodness and Inkygoodness Collective, she has established a global community that connects, inspires, and develops artists and creative businesses. With a passion for supporting emerging artists and illustrators, Lisa has dedicated her career to helping individuals achieve their creative dreams through mentorship and coaching.
With a background in art journalism, Lisa has contributed to leading publications and authored notable titles such as "Becoming a Successful Graphic Designer" and "Design{h}ers." Her expertise extends beyond writing, as she has curated exhibitions and directed renowned events such as Glug Birmingham. Lisa's extensive industry knowledge and experience make her a trusted guide for creatives seeking to establish their personal brand and kick-start their creative career.
Content
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U1
Introduction
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About Me
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Influences
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U2
Finding Your Voice
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Meeting the Artist
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Finding Your Niche
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Designing Your Career: Creating the Roadmap
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Looking For and Creating Your Own Opportunities
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The Importance of Passion Projects to Build Your Portfolio
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U3
Building Your Brand
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Creating Your Biography and Telling Your Story
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Designing Your Branding
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Rethinking and Curating Your Portfolio
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Pitching Your Work with Confidence
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U4
Freelance Toolkit
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Pricing Your Work and Contract Negotiations
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Cultivating Your Network: Your Peers and Client Relationships
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Adopting a Healthy Mindset: Getting Organised
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Fighting Comparison and Impostor Syndrome
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FP
Final project
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Kickstart Your Creative Career
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
drawn_imagination
Great course, very informative and structured.
thomasupernova
well crafted course :)
guerramc
Contiene poderosos tips y herramientas para desarrollar tu marca. Es altamente recomendable si te estas iniciando en el marketing de tus servicios.
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rakhi_jain65
Very good course. Really helped me to learn how to grow creative career.
adele22art
This is a practical and useful course for someone wishing to establish a brand. I found it imformative, easy to follow and it gave me insights to branding as well as how to use the information to springboard my own brand. The exercises are practical and guide you to a final product in a simple step by step way. The end result is a clear product that you can use to immediaty approach and woo prospective clients. Many thanks for sharing this Lisa! Highly recommended!