Editorial Strategy for Unique Branded Content
A course by Morgane Escoffier , Branded Content Manager
Joined August 2021
Discover the secrets of successful branding by creating a compelling editorial line and original content for social media
Discover the secrets of successful branding by creating a compelling editorial line and original content for social media
Joined August 2021
Have you ever heard of a branded content manager? It's a career that sits at the crossroads between marketing, writing, and production follow-up. It's also the happy place of Morgane Escoffier—head of editorial content at Ogilvy Paris. She knows how to anticipate trends better than anyone as well as how to tell original stories with the power to generate lots of buzz about your brand.
In this online course, learn all there is to know about creating an editorial line and branded content. Discover that authenticity and originality are key and find out how to write a mission statement and create content for social media. Are you ready to tell some great stories?
What will you learn in this online course?
14 lessons & 20 downloads
- 100% positive reviews (15)
- 746 students
- 14 lessons (2h 0m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Canva
MailchimpWhat is this course's project?
Create a presentation by developing all the components of an editorial strategy, including an editorial line and Instagram posts.
Who is this online course for?
Anyone interested in branded content who is looking for practical tools and tangible results.
Requirements and materials
To take this course, all you need is PowerPoint, the Canva app, and a pen.
Reviews
A course by Morgane Escoffier
Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.
Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.
Content
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U1
Introduction
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Presentation
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My sources of inspiration
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U2
The editorial strategy
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Brand content: introduction
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Editorial strategy: the basics
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Understanding the market
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The relevance of the story
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U3
The Design
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The editorial line
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Set tone
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The essential rules
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U4
Content creation
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Writing your editorial
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Instagram post: design
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Instagram post: visual choices
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U5
Latest tips
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Social networks
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Creating a newsletter
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FP
Final project
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Editorial Strategy for Unique Branded Content
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Canva
Mailchimp
a.pitteloud
Excellent agréable a suivre clair et utile
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pisco.m.sara
Loved the course, it was great to understand Morgane's way of working, and I found the resources and references shared valuable. To me the course is a great source of inspiration and a guide for producing relevant branded content.
olvia439
Course is good for beginners, but it would be more better with additional materials not only in French, but also in English.
thomas_aux
buen curso
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photuris.shoot
Rapide & pertinent. Le cours va à l'essentiel sans chichi !
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