Best seller

Introduction to Visual Anthropology

A course by Franklin Lopes , Visual Anthropologist

Visual Anthropologist. São Paulo, Brazil.
Joined September 2021

Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world

Best seller
96% positive reviews (109)
5,818 students
Audio: Portuguese
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch

Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world

¨Visual anthropology analyzes what the way of dressing or decorating the house communicates who a person is or what a culture is like.¨, says visual anthropologist Franklin Lopes. For him, this discipline not only helps companies understand consumption patterns, but also takes a new look at already known subjects, awakening our creativity and giving new meaning to what we see. Franklin has already carried out research using visual anthropology methods for clients such as Itaú Cultural, Natura, Unilever and UNICEF.

In this online course, Franklin will teach the basic concepts and tools of visual anthropology, such as fieldwork, observation, photography, video, text, and audio. These are ways of interpreting and representing codes and symbols that govern everyday life. Explore the images as documents and discover a different way of understanding and being in the world!

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What will you learn in this online course?

15 lessons & 7 downloads

What is visual anthropology?
7 minutes, 57 seconds
Material Culture
13 minutes, 44 seconds
The Role of the Image
14 minutes, 14 seconds
Research Planning 1
12 minutes, 9 seconds
Research Planning 2
20 minutes, 59 seconds
  • 96% positive reviews (109)
  • 5,818 students
  • 15 lessons (3h 10m)
  • 7 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will carry out a visual anthropology research, from the definition of the theme to the final report.

Projects by course students

Who is this online course for?

To anyone who wants to learn another way of understanding the world around them.

Requirements and materials

No prior knowledge is required. You will only need a notepad, an audio recorder and a camera, which can be your cell phone.


Reviews

5,818 Students
109 Reviews
96% Positive ratings

Franklin Lopes

A course by Franklin Lopes

Teacher Plus
Visual Anthropologist

The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.

His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.


Content

  • U1

    Systematizing a Way of Looking

    • About Me
    • Influences, References, and Inspirations
  • U2

    Basic Concepts of Visual Anthropology

    • What is visual anthropology?
    • Visual anthropology as a sensory experience
    • Material Culture
    • The Role of the Image
  • U3

    How to Do Visual Anthropology?

    • The Choice of Theme
    • Research Planning 1
    • Research Planning 2
    • Field Work 1
    • Field Work 2
    • Analysis of Results
    • Development of a Report
  • U4

    How to Be a Distinguished Researcher?

    • How to Choose the Ideal Camera?
    • How to Strike up a Conversation with Strangers?
  • FP

    Final project

    • Introduction to Visual Anthropology

What to expect from a Domestika course

  • Learn at your own pace

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    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

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  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Visual Anthropology. Marketing, and Business course by Franklin Lopes Best seller

Introduction to Visual Anthropology

A course by Franklin Lopes
Visual Anthropologist. São Paulo, Brazil.
Joined September 2021
  • 96% positive reviews (109)
  • 5,818 students