Character Design for Brand Digital Communication
A course by Estúdio Passeio , Graphic designers
Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality
Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, will guide you on an exciting journey through the world of graphic design, full of vitality and joy. With a notable trajectory collaborating with brands such as UOL, Stone, Neon and Sportv, and having received recognition at the Brasil Design Awards, LAD Awards and Promax, these talented artists will show how to create unique characters for a brand's visual communication.
Immerse yourself in the creative process of illustration and discover how to develop a family of characters for a fictional company, allowing you to convey the essence of a brand and optimize your visual communication. Throughout the course, you will cover key concepts, from creating a brand's illustration identity to adapting a brief for the artistic process, learning to express personality through physical characteristics and visual elements. Additionally, you will explore strategies for bringing your characters to life and managing client expectations in commercial projects.
You'll expand your knowledge of character design and how characters become valuable communicators in the digital world, especially when conveying ideas that go beyond the capabilities of still images or videos.
What will you learn in this online course?
15 lessons & 15 downloads
- 100% positive reviews (14)
- 694 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
You will develop a family of characters for a fictional company. Here, you will put everything you have learned into practice and create unique characters that reflect the essence of the brand and optimize its visual communication. Demonstrate your character creation skills and present a visually striking proposal!
Who is this online course for?
This course is aimed at artists and graphic designers who want to delve deeper into creating characters for brands. Whether you are a professional looking for new skills or a design enthusiast, this course will provide you with the tools and techniques you need to create characters that effectively communicate the essence of a brand.
Requirements and materials
To make the most of this course, you must have basic knowledge of Adobe Illustrator or another vector drawing tool. Also, make sure you have access to a computer with the necessary software to complete the course assignments. Get ready to embark on an exciting character creation journey with Flora and Dominique!
Reviews
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Defining a path
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Illustration language
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Briefing
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For each brand, a solution
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Other elements of visual identity
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Exercising creativity
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U3
Creating a family of characters
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Organizing insights
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First draft
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Selection and systematization
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Refining the drawing
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Treatment
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Color
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U4
Unfold the illustration language
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Language expansion
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Delivery of illustrations
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FP
Final project
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Character illustration for digital communication
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
tctulio2009
great course!
imahalaxme78
It is a great course filled with inspiration
rafabaldam
Estudio Passeio é muito bom.
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nishy84arts
Awesome!
sknikolett
It is a great course, so much inspiration❤️