Basic Principles of Typographic Design
A course by Latinotype , Typographic designers
Learn to create your own modular alphabet with Adobe Illustrator
Learn to create your own modular alphabet with Adobe Illustrator
More than half a century after the invention of modern printing, typography design continues to be one of the most challenging and exciting challenges a designer can face. The readability, spacing and stylistic coherence of each of the characters make each alphabet communicate in a way through its forms, something in which they work with love and passion Daniel Hernández and Luciano Vergara, founders of Latinotype, the first printing smelter From Chile. They have specialized in typography design for retail and made to measure and have clients such as Starbucks, Royal Caribbean International, Movistar or Converse, among many others. In addition, their fonts inspired by the Latin American imaginary can be found online in catalogs such as MyFonts, FontShop or Fonts.com.
In this course you will learn the basic principles of typographic design so that you can design a modular alphabet in Adobe Illustrator. You will discover all the considerations to take into account when understanding, systematizing, recognizing and differentiating the characteristics of an alphabet and all its characters.
What will you learn in this online course?
22 lessons & 14 downloads
- 98% positive reviews (103)
- 1,904 students
- 22 lessons (3h 2m)
- 14 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
You will create an alphabet that will include the 26 minuscule and uppercase characters of the Latin alphabet and apply it to a typographic specimen that will reinforce the concepts of the alphabet with design and color.
Projects by course students
Who is this online course for?
To typographers, designers, professionals or students of advertising and anyone interested in typographic design.
Requirements and materials
Basic knowledge of design and Adobe Illustrator is necessary.
You will also need a computer with Adobe Illustrator installed.
Reviews
A course by Latinotype
Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.
You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.
Content
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U1
Introduction
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Presentation
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Influences
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What is typography?
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Why design typography?
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U2
Typography basics
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Anatomy of the Latin alphabet
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Style coherence, rhythm, shape, counterform and space
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U3
Systematization of the alphabet
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Why and how to systematize?
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Groups of letters
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U4
Designing our alphabet
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Know the modules and how they are used in the grid
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Designing the first lowercase letters of the alphabet
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Videospan, the origin of our design DNA
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Design of lowercase letters of the first group or square letters
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Design of lowercase letters of the second group or circular letters
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Design of lowercase letters of the third group or triangular letters
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U5
Capitalization design
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We will design our first capital letter, the R
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Design of capital letters AHO
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Design of letters derived from TIME, and the rest of the capital letters (part I)
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Design of letters derived from TIME, and the rest of the capital letters (part II)
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Numbers
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U6
Typographic specimen
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Introduction to the design of a typographic specimen
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Design of a typographic specimen (part I)
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Design of a typographic specimen (part II)
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FP
Final project
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Introduction to the design of modular sources
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
florenciasavulsky
me encanto!
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silfa
PlusBien explicado, fácil de asimilar.
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lesupertramp
Todo el universo tipográfico, que me ha parecido siempre una de las áreas más robustas del diseño, con Luciano y Daniel no se me hizo nada pesado. ¡excelente!
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johnyculture
Excelentes recursos
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andre_rivera108
recomendadisimo para quien recien esta empezando en la tipografia
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