Data-Driven Marketing Strategies
A course by Sebastián Buitrago , Marketing Strategist
Learn how to interpret data to build and execute effective marketing strategies that will grow your business
Learn how to interpret data to build and execute effective marketing strategies that will grow your business
Data analysis allows us to understand, compare, measure, and test. It is the key to identifying valuable insights about customers to get better results. In this online course, marketing expert Sebastián Buitrago teaches you how to build and execute data-driven marketing strategies.
Learn to design and carry out a digital sales plan, to later measure the results and apply the conclusions to your business. Get ready to make your brand grow thanks to data analysis!
What will you learn in this online course?
11 lessons & 21 downloads
- 100% positive reviews (15)
- 874 students
- 11 lessons (1h 44m)
- 21 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create, execute, and measure the results of a data-driven marketing strategy tailored to your business.
Who is this online course for?
Anyone who wants to learn how to develop effective marketing strategies through data.
Requirements and materials
No previous experience is necessary for this course. As for materials, all you need is a computer with a network connection.
Reviews
A course by Sebastián Buitrago
Based in Bogotá, Sebastián Buitrago specializes in marketing strategies. He has worked as Chief Marketing Officer for Scotiabank Colpatria, and as an executive in companies such as Twitter, Sony, and Turner, in addition to having been a winner and juror of the Effie Awards.
Combining marketing and data has helped him understand the business world from an ecosystem made up of creativity, data analysis, and technology—the perfect mix to smash any goal you set yourself.
Content
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U1
Introduction
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About Me
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Influences
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U2
Where to start?
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What is data and what is it for?
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What is marketing and what is it for?
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Write a brief
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U3
EDITA method
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Understand your goals
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Describe your target audience
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Implement and execute your strategy
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Translate data and metrics
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U4
The big end
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Adjust what you did
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Conclution
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FP
Final project
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Data-Driven Marketing Strategies
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
carocol1985
PlusMe encanto el curso! es claro, interesante y permite aprender con contenido de valor para poder desarrollar estrategias de marketing para no profesionales en mercado!
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mjvaloy
Excelente para ir adentrándose a este mundo, lo recomiendo!
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jerezaly22
Es un buen curso para principiantes o si es tu primer curso en estos temas, si no, no te recomiendo este curso, pues los temas los pasa por encima y no es muy riguroso
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jesushernandezarcos
Excelente curos , completo al 100% en teoría y la practica más que bien, lo recomiendo para que sigas sacándole jugo al SEM y SEO
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malamia999m
Great course!