Introduction to CRO: Optimize an E-commerce
A course by Jorge Hernández Losa , Digital Marketing Specialist
Joined July 2021
Learn techniques to boost conversion rates for an online store and increase its sales and subscribers
Learn techniques to boost conversion rates for an online store and increase its sales and subscribers
Joined July 2021
Are you familiar with what CRO is? Want to turn users into real customers? In this online course, digital marketing specialist Jorge Hernández shows you how to increase an e-commerce's revenue with virtually no investment.
CRO, or conversion rate optimization, is a set of tools and processes aimed at understanding and empathizing with users to find friction points in their experience and smooth them out with practical solutions. Throughout the course, Jorge teaches you the fundamentals of CRO, from website analytics to heat maps and surveys.
What will you learn in this online course?
18 lessons & 24 downloads
- 89% positive reviews (19)
- 813 students
- 18 lessons (2h 30m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Optimize a real e-commerce by running an A/B test, from setting objectives to interpreting your results.
Who is this online course for?
Anyone managing an e-commerce as well as designers, analysts, and digital marketing enthusiasts.
Requirements and materials
To take this course, you need:
⦁ An understanding of web design, analytics, or digital marketing
⦁ An e-commerce to optimize
⦁ A spreadsheet program
⦁ Google Analytics installed on your computer
⦁ A design program like Figma
Reviews
A course by Jorge Hernández Losa
Jorge Hernández has more than six years of experience in digital marketing and focuses his expertise on obtaining results. He currently uses his skills as a digital marketing consultant at Accenture Interactive in Madrid. He specializes in CRO (conversion rate optimization) and has worked in nearly every industry and in multiple countries, planning and implementing optimization experiments.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
Content
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U1
Introduction
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About Me
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Influences
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U2
What is CRO?
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Pillars that encompasses the CRO
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From orientation to performance
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The user at the center of the design
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Testing Basics
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U3
Optimizing the strategy
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Conversion goals
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The tools
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Meet the users
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U4
CRO methodology
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Technological implementation
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Strategy
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Analytics Immersion
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Set of hypotheses
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Activate hypotheses 1
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Activate hypotheses 2
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U5
Analysis of results
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Post Test Calculator
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Interpret the results
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Actionable items
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FP
Final project
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Introduction to CRO: Optimize an E-commerce
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
rcorne
PlusEl curso está muy desactualizado, es muy redundante y genérico. No sirve para aprender mucho de CRO propiamente tal más que en gestiones.
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sylviaplasin
Curso desactualizado, la mayor parte de lo que explica no sirve, ya que Google Optimazer, ha desaparecido.
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carlosantaella
PlusBuenos conceptos clave
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miguelrg7
Interesante para conocer un poco sobre CRO aunque un poco desactualizado a día de hoy (Optimize ha muerto)
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garbageandsomeshit
Espetacular
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