Influencer Marketing: Create Social Media Campaigns
A course by Alejandra Gonzalez Martínez de Escobar , Digital Content Creator Manager
Joined July 2021
Build the skills and know-how needed to jumpstart your influencer marketing strategy and develop successful online campaigns.
Build the skills and know-how needed to jumpstart your influencer marketing strategy and develop successful online campaigns.
Joined July 2021
Influencers and content creators are fairly new to the marketing game —but have, in a short time, become a crucial tool for brand promotion. Alejandra González is the CEO of TNG Management and former YouTube Creator Partnerships Lead. She’s a storyteller at heart, which draws her to social media and content creation. But Alejandra knows that behind every successful creative campaign, there are numbers, trends, and research to take into consideration to help her talent and business endeavors thrive.
In this online course, Alejandra teaches you how to build successful influencer marketing campaigns. She takes you through the influencer marketing ecosystem, and shares tips on finding the right influencer to partner with. Learn also the fundamentals to develop and measure your influencer marketing campaigns. If you are a content creator or would like to become one, get an overview of one of the most important building blocks of the creator’s economy, brand collaborations.
What will you learn in this online course?
13 lessons & 21 downloads
- 100% positive reviews (12)
- 1,193 students
- 13 lessons (2h 5m)
- 21 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Deliver a brief to communicate your brand objectives to influencers and create a content calendar and template for a campaign report.
Projects by course students
Who is this online course for?
Marketers, brand managers, entrepreneurs, and those who are curious about learning the ropes of the influencer and content creator industry.
Requirements and materials
Students should have a basic understanding of social media platforms.
Reviews
A course by Alejandra Gonzalez Martínez de Escobar
Alejandra Gonzalez is a digital content creator manager at TNG Management and the sales director at DW Group —a major management company in Latin America. She develops sustainable, long term and authentic creative careers for the influencers and content creators she represents.
Alejandra started her career as a Nightlife Editor at a magazine company, Grupo Expansion, before moving to YouTube, where she worked as a Creator Ecosystems Partnerships lead in her native Mexico. She’s collaborated with several big creators in the Spanish-speaking world and a number of advertising partners, such as Canon, Mattel, Duracell, and Pepsico.
Content
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U1
Introduction
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About Me
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The Influences on My Career
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U2
The Basics of Influencer Marketing
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What Does Influencer Marketing Really Mean?
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Getting to Know the Creator Economy Landscape
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Useful Lingo!
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U3
Developing the Right Influencer Marketing Strategy
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Setting a Goal
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Identifying the Target Audience
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Choosing the Right Allies: Influencers and Third Parties
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Selecting the Right Platforms and Actions
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U4
Executing and Managing the Influencer Marketing Campaign
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The 5-Step Plan
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Building a Killer Brief
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The Programming and Performance Results Template
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Tips and Tricks to Keep in Mind
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FP
Final project
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Influencer Marketing: Create Social Media Campaigns
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
annapunti0
Muy práctico y bien explicado.
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robpalmaortiz
buenísimo
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vipheakno
Good
piluca36
Lo recomiendo mucho!!
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sanignacio
Perfecto!
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