UX Design: Define users' omnichannel experience
A course by Miguel Baeza Menz , UX Researcher
Learn to use research methods and design tools to create the best omnicanal user experiences.
Learn to use research methods and design tools to create the best omnicanal user experiences.
Every day we come across websites, posts on social networks, and imprecise UX content that lead to bad practices, since they misinform. Miguel Baeza reflects on the importance of developing an adequate practice of the discipline so that better products can be created.
His process begins with listening. Once you understand the problem, he designs deliverables based on the results of the research he carries out. Depending on the project, they can be wireframes, journey maps, mental models, among others.
In this course, you will learn what UX is, the differences between omnichannel and multichannel, how to choose and apply research methods, how to analyze and synthesize research, and how to redesign the omnichannel experience.
What will you learn in this online course?
14 lessons & 25 downloads
- 100% positive reviews (6)
- 420 students
- 14 lessons (1h 41m)
- 25 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will design a plan to investigate the omnichannel experience of any product or service, and then define how to deliver the desired experience.
Who is this online course for?
Anyone who wants to learn UX and omnichannel experience.
Requirements and materials
You will not need to have any previous knowledge of UX.
You must know how to use some software to create text documents, spreadsheets, and presentations. You will need a camera or a smartphone to photograph, record audio and video and have access to a computer and an account on Miro, Mural, or other digital whiteboard software.
Reviews
A course by Miguel Baeza Menz
For Miguel Baeza, UX Researcher, the most important thing is to discover user problems and needs in order to design products or services centered on people. In his work, he seeks to connect the real and virtual worlds to propose quality omnichannel experience models.
Today, he does research and consulting for different projects. He has collaborated with companies such as IBM, Wunderman Thompson, Movistar Kuna, Izipay and in events such as the Lima 2019 Pan American Games.
Content
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U1
Introduction
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About Me
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Influences
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U2
User Experience
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What is user experience and why deliver a good omnichannel experience
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How to create a good omnichannel experience
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U3
Research Process
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Define the Research
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Participant observation
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In-depth interviews
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Usability testing
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U4
Analysis and Development of Experience
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People
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Customer journey map
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Service Blueprint
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U5
Omnichannel experience strategy
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Omnichannel experience model
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Omnichannel KPI
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Prioritize omnichannel opportunities and improvements
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FP
Final project
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UX Design: Define users' omnichannel experience
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
mariazul123
PlusMuy buen curso. Excelentemente explicado.
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decolorvioleta
El curso es muy bueno, mucho!! a veces se me hacia como monótono el tema del personaje con el que interactuaba, pero todo muy bien entendido y muy bueno.
Lo voy a volver a ver.
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thomas_aux
Buen curso
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zuly.cuaycal
Muy bien explicado.
me gusto porque profundiza en cada una de las etapas del proyecto
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soysaestrad
Este curso, es una experiencia increíble. Nos ofrece una visión holística del proceso y resuelve muchas dudas con ejemplos sobre procesos de diseño.
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