Creative Direction and Styling for Food Brands
A course by Victoria Granof , Food Stylist and Motion Director for Food Brands
Joined June 2021
Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product
Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product
Joined June 2021
With clever composition and creative art direction, you can tell authentic stories through food that foster an emotional connection with a viewer. Food stylist Victoria Granof specializes in designing, creating, directing, and styling for food brands as well as international magazines, books, and films. She has over 20 years of experience working with clients like Häagen-Dazs, Nespresso, and more.
In this course, Victoria teaches you how to conceptualize, plan, and style strong images for a successful food business campaign. She guides you through art direction for a food brand’s social media campaign, from the initial idea to the finished photo. Become your own food stylist and show the world a delicious new perspective.
What will you learn in this online course?
14 lessons & 19 downloads
- 100% positive reviews (42)
- 1,652 students
- 14 lessons (1h 41m)
- 19 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Organize and execute a photoshoot for a food brand’s social media campaign, implementing both food styling techniques and art direction.
Who is this online course for?
This course is for anyone with an interest in learning to style and photograph food for marketing.
Requirements and materials
No previous experience is required.
In terms of materials, you will need a camera, and materials for a food kit, which the teacher discusses in more detail in the course.
Reviews
A course by Victoria Granof
Victoria Granof is a New York-based food stylist and motion director for food brands. She has always been passionate about food, spending her free time cooking in restaurants while studying visual art and design at FIDM, and earning a diploma at the Cordon Bleu. Victoria was first introduced to the world of food styling in particular on a blind date, and after working in LA for a number of years, moved to New York to pursue the conceptual side of food styling she was most passionate about.
Victoria has over 20 years of experience conceptualizing, designing, creating, directing, and styling for both food brands, as well as international magazines, books, and films. Her client list includes Haagen-Däzs, Vogue, Nespresso, Hershey’s, Grey Goose, Coca-Cola, and Absolut, and she was named one of Cherry Bombe’s 100 Most Inspiring Women in Food. She is passionate about finding ways to tell an authentic story and create an emotional connection between food imagery and the viewer.
Content
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U1
Introduction
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About Me
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Influences
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U2
Principles of Food Styling
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Elements and Principles of Design
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Every Picture Tells a Story
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Working with Camera Angles
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The Power of Light
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U3
The Creative Brief
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The Narrative
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The Visual Identity
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The Mood Board and Brief
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U4
Making Food Work for You
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The Kit
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Working with Ingredients
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Creating the Food
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Setting the Scene
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The Shoot!
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FP
Final project
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Creative Direction and Styling for Food Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
anandaeffe
PlusSuch a great course. Victoria Granof invented the kind of food styling I love and is such an amazing teacher.
joyoferica
I had no experience with food styling but this course has helped me to start successfully on my journey of styling and photography
oli_space
The course gives guidance by giving you questions to help you identify your brand and the mood of the campaign. Extra resources given were incredibly helpful.
ilarasyd
Loved it!
enrqalejandro
Buen curso, muy recomendable; esta bien desarrollado y explicado.
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