Brand Innovation: Develop Creative Strategies
A course by Leticia Alameda , Strategic Designer
Learn strategic design techniques to build relevant brands and experiences using future trends as a guide
Learn strategic design techniques to build relevant brands and experiences using future trends as a guide
Understanding people's needs and dreams is the first step to building a successful brand. In this online course, learn how to think outside the box with strategic designer Leticia Alameda, who has worked with major clients like the United States Government, IKEA, and BBVA.
Leticia teaches you how to create ground-breaking brands by researching new trends and exploring innovative ideas. Discover how to develop creative strategies step by step to build a desirable and more sustainable future.
What will you learn in this online course?
11 lessons & 18 downloads
- 100% positive reviews (26)
- 717 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Build a strategy guide for a meaningful, innovative experience and its brand identity.
Who is this online course for?
Anyone interested in strategic design, innovation, and methods for anticipating market trends.
Requirements and materials
No prior knowledge is necessary to take this course.
For materials, you need a computer, craft paper or flip charts, sticky notes, downloadable templates, and markers.
Reviews
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
Content
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U1
Introduction
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About Me
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Influences
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U2
Strategy, Innovation and Design of Futures
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Theory and Models
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Strategic Research
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Scenario Planning and Backcasting
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U3
Design of Services and Experiences
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Exploring the Problem
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Discovering opportunities
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A Value Proposition
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Services and Experiences of Value
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U4
Brand Identity and Market Launch
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Defining a Brand
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Communication and Launch Strategy
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FP
Final project
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Brand Innovation: Develop Creative Strategies
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
chotan
PlusMe engancho en la sección influencias, allí dijé, lo compro.
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fredgling30
Muy buen curso, contenido claro y la chica explica muy bien.
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carolafalgas
Me ha gustado muchísimo, lo recomiendo muchísimo.
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neeetog
Curso excelente
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alejandro.nio93
Muy buen curso, y el contenido increíble.
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