Content Marketing: From Planning to Execution
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Creating relevant publications and maintaining long-term consistency is a worthy challenge in a fast-moving world of information like the internet. Digital marketing specialist Gustavo Miller, the brains behind content for brands like Red Bull, TV Globo, and Shopify, shares his method and the secrets he's learned throughout his career to make your publications stand the test of time.
In this course, learn to create relevant content from scratch to increase the online visibility of your brand or business. Gustavo shows you how to find your voice with storytelling techniques, define your audience, and create a meticulous publication calendar.
What will you learn in this online course?
15 lessons & 20 downloads
- 98% positive reviews (116)
- 4,256 students
- 15 lessons (3h 42m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Choose your preferred online platform and prepare a calendar of publications to help you roll out your content as smoothly as possible, always taking into account your brand's tone of voice.
Projects by course students
Who is this online course for?
Anyone interested in storytelling who wants to learn digital marketing strategies.
Requirements and materials
In terms of materials, all your need is a computer with internet access.
Reviews
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
Content
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U1
Introduction
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Presentation
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Influences
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U2
structuring
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What is content marketing?
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The 3 Hs Strategy
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Finding your voice (and audience?) 1
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Finding your voice (and audience?) 2
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entering the funnel
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U3
Exploration
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What platform do I go with?
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101 reasons to make content that makes your finger stop
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From viral to timeless
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Maybe do live!
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U4
Organization
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A content calendar to call your own
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Tools to do well
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Chatting and interacting with your audience
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How to measure success?
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FP
Final project
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Content Marketing: From Planning to Execution
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
retirico
PlusMuy bueno el curso, otra mirada. Muy didáctico, fácil y derecho al punto. Lo recomiendo!
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caro_ledezma
Me encanto!
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diana_fey
me ayudó muchísimo con mi trabajo, muchos tips, conocimiento, todo increíble!! lo recomiendo muchísimo. Además se ve que >Gustavo es super amable y buena gente... eso hace que el curso sea mas ligero.
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catherinepoliquin
Excellent ! Matière pertinente et réellement pratique pour bien réaliser son marketing de contenu.
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lucasschroder252
Adorei o curso, muito toooooooooop!!!!!
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