Secrets of Naming: Methodology and Creativity
A course by Carlos Cornejo · Secretname , Naming Specialist and Marketer
Joined January 2017
Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose
Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose
Joined January 2017
Want to create a truly effective name that represents your brand values? Carlos Cornejo gives you the keys to the creative process used at his naming studio Secretname. They are active in 10 countries to date, with 300 projects already completed for a wide range of clients. They are also winners of a Laus Award and now have over 800 students.
In this course, learn to create names that fulfill a conceptual and strategic brief using the Secretname methodology. With Carlos as your guide, find the ideal insight to work from, capable of blossoming into a winning concept. Using the creation and writing techniques taught throughout the course, you now have the tools to come up with a name that truly expresses your brand values.
What will you learn in this online course?
14 lessons & 12 downloads
- 98% positive reviews (152)
- 2,645 students
- 14 lessons (1h 52m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Put together a professional pitch with a proposal for a company name.
Projects by course students
Who is this online course for?
This course is for entrepreneurs, designers, publishers, communicators, and anyone who needs to create a name or simply wants to learn how.
Requirements and materials
No previous experience is needed to take this course, just a computer with access to the internet, your favorite notebook, and a couple of pens.
Reviews
A course by Carlos Cornejo · Secretname
Carlos Cornejo is a marketer by trade who specializes in the creation of names. After seven years experimenting with different naming techniques, he decided to take the leap and cofound the first naming studio in Mexico, Secretname, alongside six others.
Secretname are active in 10 countries to date, with 300 projects already completed, a Laus Award for “No compitas, haz compitas,” and, thanks to their methodology, now have over 800 students.
Carlos aims to be able to bring academic value to the creation of names and that is why his focus is on training those who want to follow in his footsteps through the world of naming.
Content
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U1
Introduction
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Presentation
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Influences
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U2
First steps
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Name vs. Mark
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Let's start with a why?
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Brief or project vision
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Investigation
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U3
Conceptualization
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Insight
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Creative concepts
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Layers exercise
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Writing techniques
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U4
Validation and visual presentation
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Legal validation
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Commercial validation and user selection
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Presentation
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How to generate a mood board
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FP
Final project
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Secrets of Naming: Methodology and Creativity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
anabugarin44
Es muy fácil para comprender todos los conceptos y procesos. Me gusta porque te invita a crear tu propio naming de una manera muy dinámica y sobre todo muestra varios caminos para llegar al nombre ideal :)
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skarsval
El profesor claramente domina el tema de naming, pero sentí que no logró transmitir su conocimiento de manera efectiva. Aunque el contenido estaba ahí, no se profundizó en muchos temas, lo que me dificultó conectar con el curso. Pareció que faltaba algo en su forma de enseñar para que los conceptos realmente quedaran claros.
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manu_liza
Muy claro todos los conceptos y el paso a paso para generar propuesta de Naming, Buen curso
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valeminera
Este curso fue justo todo lo que estaba buscando. Gracias Carlos por compartir tus valiosos conocimientos y sobre todo por hacerlo de una manera tan amigable y entendible. Recomiendo tu proceso y metodología 100%
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clacxs
PlusFiz dois cursos sobre Naming aqui na plataforma. O curso do Carlos mostra uma visão mais lúdica e leve, muito bom para quem está iniciando no assunto. A metodologia ajuda na experimentação e na exploração de diferentes caminhos.
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