Brand Innovation for Startups
A course by Max Bosio , Designer and Creative Director
Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines
Learn to design an innovative brand identity for your startup and create a strategy for effective brand guidelines
How do you build a brand? What's the best approach? What key details do you need to keep in mind? How can you position your brand in the market? If you find yourself asking these questions, Max Bosio, creative director and founder of the agency Nascent, is here to help. With years of experience and a client list that includes Artemide, UniCredit, and 1000 Miglia, he has the answers to all these questions and more.
In this course, Max explains the concept of brand innovation applied to creating a start-up. Learn how to build a brand step by step, from the initial concept to the brand guidelines that define its personality and visual identity.
What will you learn in this online course?
13 lessons & 16 downloads
- 98% positive reviews (53)
- 1,080 students
- 13 lessons (1h 50m)
- 16 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a brand proposition for a start-up by creating a set of guidelines based on a case study of the brand SUPERNOVAS.
Who is this online course for?
Anyone who wants to create a brand, whether their own or for a client, and effectively position it in the market.
Requirements and materials
Basic notions of marketing will be helpful, but not necessary. As for materials, all you need is a computer or a tablet.
Reviews
Max Bosio is a designer, creative director, and the founder of Nascent. After earning a degree in architecture from the Polytechnic University of Milan, he moved to New York where he had the opportunity to work for renowned architect Peter Eisenman. Here he also began exploring graphic design and branding thanks to the design firm Pentagram and collaborated as a creative director with brands like Levi's, Audi, Timberland, and Harley Davidson.
Upon his return to Milan in 2003, he founded his branding and digital design agency Nascent, where he has worked on projects for clients such as Artemide, UniCredit y 1000 Miglia.
Content
-
U1
Introduction
-
Presentation
-
Sources of inspiration
-
-
U2
Brand innovation
-
What is a brand
-
Brand and innovation
-
The brand innovation process
-
-
U3
The brand concept
-
Briefing
-
Narrative brands
-
Brand personality
-
Notes on naming
-
Visual identity
-
-
U4
How to create a new brand
-
Brand ecosystem
-
Brand guidelines
-
Creation of a brand guidelines document
-
-
FP
Final project
-
Brand Innovation for Startups
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
cigibee
PlusThe lessons are concise and clear.
megaminga
Ottimo corso
View translation
Hide translation
leonie_s_c
Great course!
p37000
Great Course.
francesca.augliera
Ottimo corso con un approccio pratico e ben organizzato. Complimenti !
View translation
Hide translation