Brand Strategy: Defining User Experience
A course by John Williamson , Designer and Creative Director
Joined April 2010
Learn how to build an engaging brand that satisfies both business needs and user experience
Learn how to build an engaging brand that satisfies both business needs and user experience
Joined April 2010
The art of branding consists of knowing how to fit in a sector while standing out from competitors at the same time. Designer and creative director John Williamson believes there are seven steps to building a successful brand. He developed a methodology called the Brand User Experience, and in this course, he guides you through each step to build a strong branding strategy from scratch.
Discover his practical, user-focused theory and put it into practice. Learn how to create an illustrated brand strategy using the seven steps of the Brand User Experience guide to take your brand to the next level.
What will you learn in this online course?
15 lessons & 21 downloads
- 98% positive reviews (116)
- 3,634 students
- 15 lessons (2h 52m)
- 21 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a brand strategy and an illustrated brand route map for a product or service.
Who is this online course for?
This course for anyone who wants to build an engaging brand, designers, or those who work in marketing, communications, PR, or branding.
Requirements and materials
No prior knowledge of branding strategy is required to take this course.
As for materials, all you need is a computer with the image-editing software of your choice.
Reviews
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over twenty years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, Ikea, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
Content
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U1
Introduction
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About Me
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Influences
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U2
Strategies and Route Maps
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We Know You Fold up Your Boarding Pass
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What Is a Brand Route Map?
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Key Elements for Defining Your Brand
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U3
The Brand User Experience in 7 Steps
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Brand Sense and Soul
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Audiences: Stakeholders and Research 1
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Audiences: Stakeholders and Research 2
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Benchmarking and Positioning
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Brand Ecosystem
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Personas and Their Customer Journey
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Touchpoints and Customer Experience
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Brand Route Map
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U4
Taking the Brand Route Map to the Next Level
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Brand Route Map
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Things to Bear in Mind
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FP
Final project
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Brand Strategy: Defining User Experience
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
ann_minhha
The best course I've taken on Domestika so far
soypodcastera
Excelente, lo que me faltaba reforzar en temas de estrategia de marca
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elena755
Good course to learn about brand UX
rosema_matias
Excelente curso.
Elucidativo, inclusivo, transversal e atemporal.
O mesmo pode ser aplicado em diversos contextos e realidades, desde pequenas a grandes marcas.
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dawid_kolinski
Great material with lots of important knowldedge