Brand Positioning: From Local to Global
A course by Provincia , Creative Studio
Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots
Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots
Want to build local brands with the power to go global? In this online course, learn how to create conceptual identities inspired by your roots alongside creative director Fernanda Medina, cofounder of the award-winning studio Provincia.
Fernanda guides you through the process of building a brand and designing its brand book, including all the graphic guidelines. Analyze global trends and the context surrounding your client and the brand to understand their essence. Using what you've learned, create a verbal and visual brand identity and discover how to transfer your ideas into the real world, either in digital or physical format.
What will you learn in this online course?
14 lessons & 29 downloads
- 100% positive reviews (16)
- 352 students
- 14 lessons (1h 43m)
- 29 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Build a brand and design its brand book, including all the graphic guidelines.
Who is this online course for?
Designers, art directors, advertising professionals, entrepreneurs, students, and anyone who wants to learn how to create a global brand identity.
Requirements and materials
No previous branding knowledge is needed to take this course.
The only materials you need are a pencil, paper, and a computer with Adobe Illustrator and Photoshop if you'd like to present your project graphically.
Reviews
María Fernanda Medina is the cofounder and creative director of Provincia, a design studio headquartered in Arequipa, Peru. The award-winning studio designs and develops brand identities, websites, books, exhibitions, and packaging for a variety of clients in Peru, Europe, and the United States.
Their work has been featured in major international media outlets and prominent design blogs like The DieLine, Gestalten, and World Brand Design.
Content
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U1
Introduction
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About Me
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Influences
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U2
Research
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Our approach: from local to global
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A sincere brand: knowing your client
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The Context: Relevant Research
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Analysis
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U3
DNA: The backbone of the brand
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Workshop
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Strategy and conceptual identity: the brand key
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Strategy and conceptual identity: additional concepts
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U4
Brand identity
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Verbal identity
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Visual identity
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How to present the identity to the client
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U5
Brandbook and how to bring it to reality
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Brandbook & tool kit
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The brand in real environments
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FP
Final project
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Brand Positioning: From Local to Global
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
catzirimtzcareaga99
Es un buen curso con un gran método para formar y dar vida a una marca, ahora buscare otros cursos para poder complementar lo visto en este curso como llevar a cabo la identidad visual. Me ha gustado y desde luego pondré en practica lo aprendido en mis marcas.
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joaquinader2000
Es una buena aproximación a los tratamientos de concepto y retórica previos a la gráfica.
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tamaratagon
Curso practico y claro en la información de una identidad visual. Otorga herramientas de lineamientos interesantes para proyectar en lo individual.
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lebresilien
Curso que mostra um otimo e simples processo de condução de projeto de identidade visual.
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yatzirigp
Me encanto la forma en que compartieron todo, su brief fue lo que mas me llamo la atención y la forma de llegar al resultado final, súper recomendado, me inspiraron mucho, sin duda volvería a tomarlo para retroalimentación.
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