Brand Identity Design: Expressing Visual Meaning
A course by Mumfolk Studio , Graphic Design Studio
Bring a brand's vision to life and connect with its audience through eye-catching visuals
Bring a brand's vision to life and connect with its audience through eye-catching visuals
Creating a visual identity is so much more than designing a logo. It’s about discovering the essence of a brand and expressing it visually. Graphic designer Helen Bamborough worked with clients including Whistles and The Body Shop before founding her own studio which aims to help independent businesses founded by mothers stand out through design.
In this course, she teaches you how to create an entire brand identity system for yourself or a client. Design a logo, secondary mark, color scheme, and typographic style that captures the essence of the company it represents. Bring a brand to life and connect with its audience through design.
What will you learn in this online course?
18 lessons & 22 downloads
- 99% positive reviews (176)
- 4,265 students
- 18 lessons (3h 29m)
- 22 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a visual identity that expresses a brand’s personality, featuring a logo, secondary mark, color scheme, and typographic style.
Projects by course students
Who is this online course for?
This course is for designers or anyone with an interest in learning to create visuals for brands.
Requirements and materials
Previous knowledge of design principles, Adobe Illustrator, and Photoshop are recommended but not essential.
You will need a computer with these programs installed.
Reviews
A course by Mumfolk Studio
Helen Bamborough is a graphic designer and founder of Mumfolk, a brand and website design studio for mothers on a mission. Growing up, she was always entrepreneurial and even used to sell her creations to her friends in the school playground. She went on to study Psychology at Sussex University before working in a variety of industries from PR to writing. In search of change, Helen later moved to London to study graphic design.
Since then she’s worked in Tokyo and for big brands including Whistles and The Body Shop before going on to start her own Studio, Mumfolk, which allowed her to balance her passion for graphic design with her role as a mother. The studio seeks to support and empower entrepreneurial mothers like Helen and has worked with clients including Style Up Social Academy, Gray x Wild, and Hana Jay Klokner.
Content
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U1
Introduction
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About Me
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Influences
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U2
Brand Research and Idea Generation
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Defining Your Brand
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Project Focus: Setting the Brief
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Brainstorming Ideas
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Conducting Visual Research
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Creating Directional Mood Boards 1
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Creating Directional Mood Boards 2
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Combining Ideas to Create a Final Route
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U3
Design Development
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Designing a Logo 1
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Designing a Logo 2
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Logo Development: Refining Your Ideas
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Selecting Brand Colours
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Designing a Secondary Logo
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Presenting Your Ideas
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U4
Decorative Elements and Creating Brand Assets
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Typographic Style and Postcard Design
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Decorative Elements: Patterns and Textures
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Packaging and Stationery Ideas
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FP
Final project
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Brand Identity Design: Expressing Visual Meaning
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
andreeazgraphics
This course was especially helpful with clarifying the design brief stage of work, while also exemplifying an efficient design workflow, providing structure where the creative process might be a little chaotic. I refer to her structure whenever I'm designing client briefs :)
sarabisu
I loved the way the teacher explains how she got to the final result step by step. She lets you follow her while she works with the design, which is very inspiring to me.
jruizmay19
Me gustó la creatividad y color del curso.
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analaurac.braga
Muito interessante e gostei do toque humano
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soleludu
PlusHay videos que tienen partes repetidas. Como que grabó versiones de acciones y dejó todas en el video. Si es una estrategia de la plataforma para rellenar, malísimo. Si es una distracción, bastante flojo que no revisen. (El video de la Unidad 3: Diseñar un logotipo 2 es inmirable).
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