Brand Identity Design: Building Through Creativity
A course by Jim Sutherland , Graphic Designer
Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients
Experiment with the building blocks of visual identity to create memorable and engaging projects for your clients
Being a designer means solving specific problems for clients. Projects need to communicate, engage, and fulfill their purpose—but there’s also a lot of room to explore, play, and simply bring some joy into the world. Graphic designer Jim Sutherland specializes in creating powerful visuals for brands through his award-winning studio Sutherl&. He has worked on branding for clients like the National History Museum and has won multiple awards for his work.
In this online course, Jim teaches you how to develop ideas and turn them into distinctive and engaging, visual identities. Create an identity system for a client of your choice, based on real-life examples, and discover how to design with confidence and joy in the process.
What will you learn in this online course?
13 lessons & 15 downloads
- 100% positive reviews (35)
- 978 students
- 13 lessons (2h 33m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop an identity system for a client of your choice, combining typography, iconography, color, and language.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in learning to design creative visual identities for brands.
Requirements and materials
No previous experience is required.
In terms of materials, you will just need paper and a pencil or pen.
Reviews
A course by Jim Sutherland
Jim Sutherland is an award-winning graphic designer based in London. He studied to be an illustrator at Norwich School of Art, where he discovered a love for design that kickstarted his career. He went on to open his own studio, Studio Sutherl&, which was the most awarded design studio at the D&AD in 2017. There he designs visual identities, exhibitions, websites, signage, and more for a variety of clients.
Jim has rebranded the Natural History Museum, Wimbledon Lawn Tennis, The Arts Society, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and Start-Rite shoes. He has also designed over 50 stamps for the Royal Mail and won awards for more than 90 projects in the D&AD awards. He is a visiting professor in design at the university he studied at, and has spoken at the London Design Festival, the V&A, and more.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Idea
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The Building Blocks of a Visual Identity
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Getting Started: Researching and Exploring
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U3
The Process
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& Playing with Icons
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& Exploring Typography
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& Choosing Shapes
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& Finding Colours
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& Playing with Language
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& Creating Imagery
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& Pushing Ideas
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U4
Last Steps
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Collating & Curating
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Presenting the Ideas
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FP
Final project
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Brand Identity Design: Building Through Creativity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
marynblack
Ottimo corso, molto stimolante
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ryan
Invaluable advice and activities to boost your ideas further. Highly recommended!
tdf.braz
Beautiful course. I do recommend this because it is full of nice concepts of Brand identity .
hdsupriya56
A very enlightening course.. just what I was looking to learn.
roballadares.dg
Super interesante como cuenta sus pasos y como ser creativos. Buen curso!
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