Introduction to Performance Marketing
A course by Felipe Vallejos , Performance Marketing Specialist
Joined February 2021
Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns
Learn to create, execute, analyze, and monitor a digital marketing plan for performance campaigns
Joined February 2021
When was the last time you stopped to think about the true impact marketing has on society? According to performance marketing specialist Felipe Vallejos, it is a keystone transformation tool for any company. Felipe teaches how to shift focus to the conversion and turn performance marketing into your greatest ally. Discover how to win over the hearts and minds of your clients.
In this course, learn to create, execute, and monitor a performance marketing plan. Learn the foundations of this method by studying a real case and explore new tools for growing your business and building a relationship with clients.
What will you learn in this online course?
13 lessons & 18 downloads
- 93% positive reviews (29)
- 974 students
- 13 lessons (1h 47m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop each stage of a performance marketing plan for a real case.
Projects by course students
Who is this online course for?
This course is mainly aimed at online business owners, those who work with clients through agencies, and online consultancy firms.
Requirements and materials
To take this course you need previous knowledge of both traditional and online marketing strategies as well as basic experience with digital metrics, audiences, and value segments.
In terms of tools, a Facebook Business Manager and Google Ads account are recommended, and if possible a Google Analytics account.
Reviews
A course by Felipe Vallejos
Felipe Vallejos is the regional manager of media and analytics at Latinoamérica en Reprise (IPG). His duties focus on digital marketing, developing performance strategies, ecommerce, and data integration for business strategies.
Felipe provides strategic support for the planning and implementation teams aimed at optimizing working times within teams and technological project management by way of dashboards, dynamic resources, workflows, and more. Throughout his career he has worked for brands like Cencosud, Ripley, LATAM Airlines, Coca Cola, Samsung, Transbank, Johnson & Johnson, and Unilever, to name just a few.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Marketing performance
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Marketing plan and digital performance
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Classic mistakes
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How to analyze the case study
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U3
Development of the marketing performance plan
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Conversion funnel
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Audiences
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Platforms
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Monitor
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Optimize
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U4
The analysis
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Analyze the results
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Projection and opportunities
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Other apps
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FP
Final project
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Introduction to Performance Marketing
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
lennu
Excelente, es claro y conciso, va al punto.
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gerardgonzalez89
Curso muy buenooo
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mat0728
👌
fabian.celpa
Para iniciarse en el mundo del performance es una buena bajada de lo que podrás encontrarte en el camino. Definición de KPI, canales y puntos de contacto para la generación de tráfico, tipos de métricas y como éstas aparecen en el customer journey. Buen incio.
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alejinho
Muy pobre y simple, no aporta mucho a quienes aún desean entender o iniciar en este medio. Sin mencionar que los recursos adicionales son muy pésimos para aportar valor al poco conocimiento que se adquiere.
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