SEO and SEM: Positioning Strategies in Google
A course by Juan González Villa , SEO Consultant
Joined January 2021
Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques
Take advantage of all the search engine possibilities to promote your product or service with organic and paid positioning techniques
Joined January 2021
Google search results can make or break your business. That's why it's crucial to understand how this search engine works, which is where SEO consultant Juan González steps in. Since 2013, he's been helping his clients improve their positioning and increase visibility on Google through a variety of strategies including audits, targeted actions, and long-term strategies.
In this course, learn how to maximize Google's tools to promote your product or service and attract more customers. Discover how to take advantage of all the search engine possibilities and apply what you learn to create a step-by-step positioning plan using SEO and SEM.
What will you learn in this online course?
23 lessons & 27 downloads
- 99% positive reviews (287)
- 14,793 students
- 23 lessons (4h 45m)
- 27 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a positioning plan on Google using SEO and SEM.
Projects by course students
Who is this online course for?
Freelancers and business owners who want to increase their visibility and ranking on Google.
Requirements and materials
No previous experience is needed, motivation to learn and experiment.
The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course.
Reviews
A course by Juan González Villa
Juan González has been working as a SEO consultant since 2013 and specializes in SEO and SEM for e-commerce and international projects. His agency USEO has audited hundreds of websites and worked on projects for more than 80 clients ranging from SMEs and major corporations to freelancers and collaborations with other agencies.
His job is to measure, clearly communicate, and deliver SEO results by implementing audits, targeted actions, or long-term strategies. In addition to his professional services, Juan runs a blog where he shares his knowledge on the subject, what he's learned throughout his career, and practical tools that can be used in any digital marketing sector.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Introduction to Positioning in Google
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Why Rank in Google
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Types of Results in Google
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How Does Google Work?
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U3
SEO Basics
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SEO on Page 1
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SEO on Page 2
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SEO off Page
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Loading Time and UX as SEO Factors
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Local SEO Basics
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YouTube Visibility Basics
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U4
SEM Fundamentals
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What Is Google Ads and Where Does It Allow Us to Advertise?
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Search Campaigns 1
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Search Campaigns 2
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Display and Video Campaigns
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Shopping Campaigns
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Summary of Objectives and Campaigns
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U5
Create a Digital Marketing Plan with SEO and SEM
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Keyword Research and Competition 1
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Keyword Research and Competition 2
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Definition of Objectives, Channels and Budget
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Execute, Measure and Optimize 1
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Execute, Measure and Optimize 2
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Marketing Plan and Future of Google and SEO
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FP
Final project
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SEO and SEM: Positioning Strategies in Google
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
amnaali48
PlusAmazing course 😁
bationoylo53
PlusUn cours bien structuré et bien expliqué ! merci
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n_martinez_contabilidad
PlusUn excelente curso bastante actualizado.
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dupstal
PlusVery helpful, I have been working with websites for a few years and this still offered me some good insights.
flore36
PlusExcellent course. The whole process for a marketing campaign was explained in detail. Congratulations to the instructor!!