Marketing Strategy for Your First Online Store
A course by Jorge García Gómez , Digital Marketing Consultant
Joined June 2012
Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy
Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy
Joined June 2012
The online sphere is a great place for any business as it allows for a 24/7 "storefront" display. Jorge García, consultant and cofounder of Marketing Paradise, is an e-commerce expert who helps online businesses achieve profitability, scalability, and sustainability.
In this course, learn to practically design organized marketing plans for online businesses, from the strategies themselves right down to their execution. Define your target audience, get to know the available channels for your online store, and learn how to choose which will give you the best visibility and expand your business venture.
What will you learn in this online course?
16 lessons & 18 downloads
- 99% positive reviews (92)
- 3,003 students
- 16 lessons (2h 24m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Devise a marketing strategy for you online store following a professional methodology.
Who is this online course for?
Anyone thinking of starting an online store or wanting to boost their e-commerce sales, as well as marketing professionals who want to familiarize themselves with the strategies and characteristics of online business models.
Requirements and materials
Basic knowledge of social networks such as Facebook and Instagram is recommended for this course.
In terms of materials, all you need is a computer with Google Analytics so that your teacher can explain how to interpret the stats and how to get the most out of it.
Reviews
A course by Jorge García Gómez
Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.
He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Designing Your E-commerce Strategy
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How to Have an E-commerce Ready to Sell
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Knowing Our Audience
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Marketing Channels for an E-commerce: Overview
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U3
Executing Our Plan
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SEO Positioning: Basic Fundamentals
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SEO Positioning: Practical Workshop 1
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SEO Positioning: Practical Workshop 2
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Content Plan For Your Blog: Getting to Know the Channel
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Content Plan For Your Blog: Creating Your Calendar
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Social Media Plan: Designing the Strategy
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Social Media Plan: Landing the Calendar
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Email Marketing Plan: Types of Strategies
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Email Marketing Plan: Planning Your Shipments
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U4
Measuring Our Plan
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Basic Analytics
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Creation of Your Analytics Panel
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FP
Final project
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Introduction to Marketing for Online Businesses
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
ozzycandraw
Great course. I'm learning a lot about it and what I like about this course is that straight up, the instructor warns that social media marketing is never the same, and changes constantly. So you have to accept that fact to be able to work with it. But the principles are basically the same.
paosatya
Excelente curso, muy bien explicado y detallado, muy contenta con mi inversion
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divlugo_7
Excelente curso y muy buena explicación, manejan temas muy interesantes que te hacen querer seguir aprendiendo más.
Estoy contenta con mi curso y espero aprender mucho para llevar a cabo todo lo aprendido.
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shange_christina
This course has been fantastic. I already had an online store but needing help getting it established and this course really helped with lots of practical skills.
masumi.arte
Me gusta mucho cómo explica. Es más completo de lo que esperaba. Te lo explica todo de principio a fin. Muy positiva la experiencia.
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