Visual Identity Design for Events
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Develop the personality, brand value, and target audience for events held in-person or online
Develop the personality, brand value, and target audience for events held in-person or online
Joined December 2020
Want to discover the key to creating designs that can really impact and mobilize your audience? Graphic designer and art director Alexandro Valcarcel is an expert in finding the perfect aesthetic, typography styles, and shapes to advertise all kinds of events. Join him and learn how to bring soulful events to life using the power of imagery.
In this course, Alexandro teaches you how to develop the key elements of any event. Use these tools to convey its personality and the brand value that connects it with the target audience. Build its visual identity and look at the key methods of adapting your event so it works both in-person and online.
What will you learn in this online course?
18 lessons & 27 downloads
- 97% positive reviews (39)
- 978 students
- 18 lessons (3h 28m)
- 27 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Devise a visual identity and key adaptations for an event that works both in physical and virtual spaces. Join your teacher as he case studies the design project of Peruvian theater festival Sala de Parto.
Who is this online course for?
This course is for graphic designers or junior art directors who want to discover new concept creation and design methods that can be applied to any type of event. It's also perfect for anyone interested in self-managing projects.
Requirements and materials
You need basic knowledge of Adobe Illustrator and Adobe Photoshop to take this course.
In terms of materials, all you need is a computer with both Illustrator and Photoshop installed.
Reviews
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Generating connections
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Events and design
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A successful poster
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The opportunity to experiment
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A strong visual identity
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U3
Strategy
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The brief
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Map the concept
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Mood board
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Organization of information
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U4
Building identity
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How to define the system
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Main poster and variations
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Event scheduling
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Physical adaptations 1
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Physical adaptations 2
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U5
Digital platforms
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Digital adaptations 1
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Digital adaptations 2
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Thinking your event in virtual environments
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FP
Final project
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Poster Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
mirazxdesign
If the slide made with English then it will be more understandable for me.
aqim87
I truly appreciate how the teacher explains each concept clearly and then reinforces it at the end of each lesson in concise point form. This approach really helps deepen our understanding.
mich.masperi
Un curso muy interesante! Alexandro es un profesional con experiencia en design aplicado al mundo de los eventos. No te lo pierdas!
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alekzasteban
Un gran curso. Felicitaciones Alexandro!
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juanesuribe_
¡Excelente curso, muy entretenido e interesante! Me ha ayudado mucho para un proyecto universitario
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