Writing Techniques for Selling Ideas
A course by Raquel Marín Álvarez , Graphic Designer, Illustrator, and Writer
Joined January 2015
Introduce yourself or present a product by learning practical tricks for writing confidently and correctly
Introduce yourself or present a product by learning practical tricks for writing confidently and correctly
Joined January 2015
Between text messages, emails, and social media posts, how much do you write a day? Communication is essential to human beings, which is why mastering the art of writing is so important. Raquel Marín Álvarez, graphic designer, typography expert, and founder of Lalolagráfica design studio, is a firm believer that the better you communicate, the better you'll be at interacting with people.
In this course, learn to communicate clearly and concisely and write texts that captivate any audience. Using simple, yet practical tricks, write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice. And if you want to learn more about the rules of typography for design, check out Raquel's other course: Orthotypography for designers .
What will you learn in this online course?
15 lessons & 35 downloads
- 94% positive reviews (145)
- 2,858 students
- 15 lessons (2h 42m)
- 35 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice.
Projects by course students
Who is this online course for?
Anyone interested in strengthening their written communication skills.
Requirements and materials
Working knowledge of any kind of word processor (Microsoft Word or similar) is recommended for this course.
The only materials you need are a computer, a tablet, or a cell phone.
Reviews
A course by Raquel Marín Álvarez
Raquel Marín Álvarez earned her first degree in humanities and graphic design. After completing her master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for different studios and publishers. In 2009, she decided to open her own studio, Lalolagráfica, where she designs books, magazines, and stationery materials. She also illustrates for The Bright Agency in London.
When she's not creating, she shares her knowledge of typography at art schools, master's programs, universities, foundations, and anywhere where there's an interest in writing well and sending clear, concise messages. She's the author of two books, Ortotipografía para diseñadores and Diccionario de trucos para pulir tus textos, and writes articles about typography and orthotypography for different outlets.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Writing Is Easy If You Know How
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Your Writing Talks about You
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Greeting Your Audience
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Punctuation Marks
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Other Punctuation Marks
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Clarity, Precision and Correctness
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U3
Communicate in Writing More and Better
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The Text Is a System
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Typographic Aesthetics: Tricks and Rules
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The Briefer the Better
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Relevant Data for Your Audience
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Order and You Will Win
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U4
First Aid Box
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Learn to Write Perfect Emails
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Social Networks and Inclusive Communication
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10 Infallible Tricks to Polish Texts
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FP
Final project
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Writing Techniques for Selling Ideas
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
claudia.cuero
Llegué a este curso por casualidad y me encantó. Es muy informativo y bien estructurado, lo disfrute mucho. La instructora conoce mucho del tema y es muy generosa con su saber.
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_marcrock
Corso molto interessante, argomenti trattati in maniera dettagliata
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jayapriya_gopinath
GREAT COURSE
slourenco13
It is an interesting course. I recommend it a lot.
carmengb_2
Muchas gracias Raquel por tan buen curso. Creo que es muy interesante para todos los que escribimos textos. Aprendes a verlos desde todas las perspectivas.
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