Printed Product Design for Visual Brand Identity
A course by Love Street Studio , Design Studio
Learn the creative process for developing branded products that add value to your brand
Learn the creative process for developing branded products that add value to your brand
A brand and its language are defined by the elements that shape its visual identity. When combined, these elements are capable of awakening emotions and creating an instant connection with an audience. With the idea of generating unique experiences through graphic design, Carmo Mineiro and Joana Rangel founded Love Street Studio, a multidisciplinary branding studio that has collaborated with companies like Sony Music, Kencko, and Babel.
In this course, learn how to create different branding elements, from concept, logo, typography, and color, all the way to the final formatting and print. Alongside Carmo and Joana, see how to develop a series of graphic materials that are filled with personality and add value to your brand.
What will you learn in this online course?
15 lessons & 24 downloads
- 94% positive reviews (17)
- 474 students
- 15 lessons (1h 37m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Create a series of branded design products including: a business card (85x55mm), A4 stationery paper (210x297mm), an A4 folder, and a DL envelope (220x110mm).
Who is this online course for?
For anyone interested in graphic design, including graphic designers and creatives who would like to improve their graphics for branding projects.
Requirements and materials
To take this course, some basic Adobe Illustrator skills are necessary.
As for materials, you only need a computer with Adobe Illustrator.
Reviews
A course by Love Street Studio
Love Street Studio was founded by Carmo Mineiro and Joana Rangel in 2009. Born from the professional symbiosis of this creative duo, the studio aims to develop an original perspective on graphic design.
Focused on art direction, branding, design strategy, and packaging, the studio works mainly with startups, up-and-coming brands, and large companies from the creative industry including Sony Music, Kencko, Almatolia, Grow Healthy, and Martine Love. Carmo and Joana have also collaborated with the Fine Arts and Architecture faculties at Lisbon University.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Concept
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Definition of stationary and creative process
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Definition of the target audience and concept
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Mood board and typography research
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U3
Definition and organization
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Typographic behavior test with logo
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Definition of graphics and content
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Formats
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U4
Stationary production
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Sketch on paper
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Digital transition and composition definition
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Choice of colors, support and finishes
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Presentation of the project in digital format to the client
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U5
Completion of the stationary
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Artwork: how to prepare the file for printing
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Request for quotation, production and delivery of the final work
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FP
Final project
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Printed Product Design for Visual Brand Identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
juezeana_silva
Curso bem estruturado, com ótimas dicas. Recomendo muito!
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radka_fanfaronada
Unfortunately, the translation is very bad, so I don't understand much.
The studio girls don't explain much either. It is not known why they made such decisions. It's all very unclear. downloadable materials are not translated into English. Not for everyone.
charris
Well structured and presented in a very understandable way.
ssuhayll
PlusMe encanto el curso. Recomendado
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yass2269
Good