Brand Design: Create an Innovative Concept
A course by Wikka , Graphic Design Studio
Learn to develop and design brand identity with a fresh touch by exploring creative processes
Learn to develop and design brand identity with a fresh touch by exploring creative processes
If you want to create a relevant brand, it has to be backed by a solid concept. This is the philosophy at Wikka, a design studio devoted to branding, art direction, illustration, and object design. In this course, study their step-by-step process for designing a brand.
Learn how to build a fresh brand with an innovative concept. Explore different creative processes and design every aspect of your brand identity from start to finish.
What will you learn in this online course?
16 lessons & 42 downloads
- 100% positive reviews (98)
- 1,886 students
- 16 lessons (2h 20m)
- 42 additional resources (22 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Build a brand identity from conceptualization to the presentation with the client.
Projects by course students
Who is this online course for?
People starting out in graphic design and creative minds interested in learning more about building a brand.
Requirements and materials
Knowledge of basic design concepts is recommended for this course.
Materials include pencils, paper, a computer with Adobe Illustrator and Photoshop and a graphic tablet (if you have one).
Reviews
Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.
Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.
Content
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U1
Introduction
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About Us
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Influences
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What Will We Do in the Course?
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U2
Stimulate Your Creativity
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From Reason to Intuition
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What is cool for you?
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Cool Factors (or Not So) When Creating a Brand
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U3
Essence to Concept
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Learn, Listen, and Observe
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Rate and Assess
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From the Concept to the Naming
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Mood Board
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U4
Put It Into Practice
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Sketches to Variants
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Composing
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Proposals
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U5
Final Touch
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Freshness Checklist
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Presentation of Proposals
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Document Your Project
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FP
Final project
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Brand Design: Create an Innovative Concept
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
wilmerchaca
Es interesante observar cómo el proceso creativo puede adaptarse a otras áreas.
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frangardev
Muy fresco el curso
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wk_226
Fantastic course, I really like it in particular the explanation of creative process as well as the design side.
lorray09
Simplesmente o melhor curso de design de identidade visual que assisti na plataforma, apesar de poucas aulas, é muito didático e fácil entendimento as explicações e processos, gostei muito e sinto que com a metodologia ensinada me ajudou a criar o projeto com facilidade, e o que eu mais gostei é que realmente elas mostraram o passo a passo desde o briefing até a apresentação do cliente, isso ajuda muito quando não temos muita experiência, é um curso que vale a pena assistir mais de uma vez.
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migbenjaminsv
Excelente curso para hacer propuestas de alto valor
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