Introduction to Strategic Branding
A course by Marcelo Sapoznik , Graphic designer and advertiser
Learn the fundamentals to build a solid successful brand step by step
Learn the fundamentals to build a solid successful brand step by step
A brand is a set of promises that consumers believe in, and building one requires focus, passion, persistence, and fundamentally, commitment.
Marcelo Sapoznik has more than 30 years of experience designing and developing brands and, in this course, you will go through the process of building all types of brands, see their essential components, and the links with the consumer that will allow you to create a successful and truly unique brand.
What will you learn in this online course?
17 lessons & 8 downloads
- 97% positive reviews (102)
- 2,313 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
By the end of this course, you will have covered the necessary concepts for building a brand. Create your own brand strategy model based on the one created by Marcelo.
Projects by course students
Who is this online course for?
This course is aimed at all those who need to understand what a brand is, what its function is, what type of brands exist, and who want to create a successful brand in a practical way.
Requirements and materials
No previous knowledge is required, but you will need to have access to information about the brand you will work with during the course to carry out the tasks at the end of each step.
Reviews
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
What will we do in the course?
-
-
U2
Introduction and basic concepts of Branding
-
Essential components of a brand
-
Benefits of a strong brand
-
Strategic management
-
-
U3
The Current Brand and the Desired Brand
-
Organize for success
-
The current brand
-
The market
-
The clients
-
Brand personality
-
-
U4
Communicate the desired brand
-
Positioning
-
The product as a whole
-
Corporate culture
-
Contact points
-
Trademark communications
-
Follow-up and conclusions
-
-
FP
Final project
-
Introduction to Strategic Branding
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
pabloschmidt
El curso es una interesante introducción al mundo de la estrategia de marca.
View translation
Hide translation
hugobrachopublicidad
Excelente e invaluable
View translation
Hide translation
alexis_zuleta
Mucha información importante, a pesar de ser materia densa se nota las ganas de hacerla lo más dinámica posible. El profesor se nota que tiene buen conocimiento
View translation
Hide translation
aurabenedetto
Buen curso, te amplia la vision de manejo de marca. En lo particular lo recomiendo 100%.
View translation
Hide translation
beatriz_alonso
Muy buen curso! Bien estructurado, sencillo, conciso, práctico, y con los contenidos necesarios para ponerte en marcha en el mundo del branding. Gracias!
View translation
Hide translation