Instagram: Contests, Giveaways, UGC, and Other Tactics
A course by Núria Mañé , Communication and Social Media Strategist Consultant
Joined January 2012
Reach your objectives on IG with an effective strategy
Reach your objectives on IG with an effective strategy
Joined January 2012
Designing a strategy is fundamental to achieving tangible results for your brand or business, and consultant Núria Mañé is an expert in the field, having created digital strategies for clients from all sectors. She currently guides and advises large companies, SMEs, entrepreneurs, agencies, startups, and many other professionals.
In this course, Núria will teach you how to define an Instagram strategy through contests, raffles, and other tactical actions for your profile or your clients’. These types of actions are very common to promote your brand or project and gain visibility and even followers. You will learn how to conduct a contest or sweepstakes step by step and how to apply it to your profile.
If you want to broaden your knowledge in digital marketing, Núria has two other complementary courses on Domestika that may interest you: Communication Strategy for Social Media and LinkedIn: Build your Personal Brand.
What will you learn in this online course?
20 lessons & 29 downloads
- 96% positive reviews (170)
- 7,574 students
- 20 lessons (3h 29m)
- 29 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design your own strategy to carry out a tactical action—sweepstakes, contest, or other action—for your Instagram profile, or your clients’.
Projects by course students
Who is this online course for?
For anyone who wants to improve their results on Instagram through contests, raffles, and other actions, as well as for professionals who want to update themselves and learn how to design a strategy on Instagram for their clients.
Requirements and materials
You'll need basic knowledge of Instagram management, plus a mobile device with the Instagram app installed, a computer or tablet with a word processor, and of course an Internet connection.
Reviews
A course by Núria Mañé
Núria Mañé is passionate about communication, creativity, and technology. She studied Political Science at Universitat Autònoma de Barcelona, and then took a 180-degree turn in her life studying Audiovisual Communication at Universitat Oberta de Catalunya.
She has more than 17 years of experience in communication, working with both companies and entrepreneurs, but since 2009 she has been fully dedicated to digital communication, working for Globally as a Social Media Manager, developing social media strategies, and designing PR actions with influencers.
She is currently an independent consultant, teacher of several educational centers, a collaborator with Onda Cero Cataluña since 2013, and a mentor at the Talent Rescuers Program with the Fundació Princesa de Girona (FPdGi).
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
First steps of the strategy
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Point
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Define your goals
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Define your audiences
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U3
Types of actions on Instagram
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Raffles
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Contests
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User Generated Content (UGC)
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Other actions
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U4
Mechanics of action
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Definition of the action and legal bases
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Use of hashtags
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Tools to conduct contests and raffles 1
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Tools for conducting contests and giveaways 2
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Calendar
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Budget
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U5
Production, dissemination and evaluation
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Design tools
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How to promote the action
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How to evaluate action 1
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How to evaluate action 2
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FP
Final project
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Instagram: Contests, Giveaways, and Other Strategic Actions
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
joelcuadrosalinas
muy didáctico excelente contenido.
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marianilustra
PlusMuy recomendable como todos los cursos de Nuria. Contenido bien explicado y muy práctico y cubre todo lo necesario para trabar la presencia en Instagram.
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estrellita_studio
Buen curso y con muchas ideas.
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malamia999m
Great course with lots of useful examples!
ggustavo_00
Muy bueno
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