Branding and Packaging for Craft Beer
A course by drmorbito , Graphic Designer
Conceptualize, visualize, and design the visual identity for an artisanal beer brand
Conceptualize, visualize, and design the visual identity for an artisanal beer brand
In this course, Eric Morales, better known as Dr. Morbito—founder of Sideral Studio—teaches you how to create the visual identity for a craft beer, from a mother concept.
Start with a market analysis to allow you to define a unique and distinctive product idea. Learn to select the appropriate graphic elements for your beer label and adjust them to the specific container. Then make professional mockups to include in a sales pitch to a client.
What will you learn in this online course?
14 lessons & 16 downloads
- 94% positive reviews (126)
- 3,167 students
- 14 lessons (2h 21m)
- 16 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop the visual identity for a craft beer brand from a universal concept that identifies it and makes it stand out from the competition.
Projects by course students
Who is this online course for?
Graphic designers, illustrators, students, and anyone who wants to learn how to sell their own projects with their own style.
Requirements and materials
Basic knowledge of Photoshop and Illustrator or any vector design program, a computer, and a cold beverage are required for this course.
Reviews
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
Content
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U1
Introduction
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Dr. Morbito, Tixinda and Sideral
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Influences and Mexico as inspiration
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U2
Conceptualization
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To taste beers
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Define the Mother Concept
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Live the Concept
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U3
Design
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Selection of typography and design of elements
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Formation of graphic elements I
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Formation of graphic elements II
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Formation of graphic elements III
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Application of the image
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Beer packaging and work in Mockup
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Beer packaging and work in Mockup II
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U4
Sales Presentation
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Shooting
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Presentation Template
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FP
Final project
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Branding and Packaging for Craft Beer
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
limbosoft_corp
Muy bien explicado, te lleva de la mano del proceso creativo hasta tener un producto final y te incentiva qa que no se quede estancado, sino que lo des a conocer al mundo entero.
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arturoroviraroldan
¡Este curso de Branding y Packaging para una Cerveza Artesanal en Domestika es una verdadera joya! Me encantó cómo exploraron cada aspecto del proceso creativo, desde la conceptualización de la marca hasta la elaboración de diseños atractivos y funcionales para el empaque. Aprendí tanto sobre cómo transmitir la esencia única de una cerveza artesanal a través del diseño. ¡Definitivamente recomendado para cualquier persona interesada en el mundo del branding y el packaging!
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jhon_chinga
Interesante
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olgiraldo6
Interesante para alguien que maneje ilustrator y photoshop, de lo contrario no te lo recomiendo, me parece un poco frustrante. En realidad lo que haces es ver trabajar a un diseñador, pero no se detiene en ninguna herramienta, ni siquiera te enseña a usar un mockuo.
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geraldo_leon
Bien
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