Brand Strategy: Inspire Action through Storytelling
A course by Jessie McGuire , Branding Expert
Joined February 2022
Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement
Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement
Joined February 2022
Digging deep into relatable human experiences, storytelling and design have the power to foster a sense of belonging and inspire people to get involved in social change. Branding expert Jessie McGuire has made it her mission to give communities a voice and address unmet needs in society by using these tools to promote cause-driven businesses. As managing partner of the agency ThoughtMatter, she has helped organizations such as World of Women develop story-based identities that strike a chord with audiences and ignite meaningful engagement.
In this online course, Jessie teaches you how to create a purpose-oriented business strategy that compels your audience to take action. Learn to craft the story that fuels a brand’s identity and capture it in a blueprint, from positioning to messaging to design. Become an agent of change through the art of branding.
What will you learn in this online course?
11 lessons & 9 downloads
- 100% positive reviews (11)
- 804 students
- 11 lessons (1h 45m)
- 9 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Put together a brand blueprint that defines a business’s identity and purpose with a strategy designed to spark social action.
Who is this online course for?
Anyone who wants to champion a cause by learning to promote a brand through design and storytelling.
Requirements and materials
No prior knowledge is necessary.
As for materials, you just need a notebook, an online whiteboard, and a digital space to collect and save your work like Google Slides, Keynote, or PowerPoint.
Reviews
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
Content
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U1
Introduction
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About Me
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Influences
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U2
Brand: The Building Blocks
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Mindset: What Is a Brand?
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Toolset: The Basics of Brand Building
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Process: Brand Storytelling
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U3
Building the Brand Blueprint
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Considering
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Creating
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Articulating
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The Brand Blueprint
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U4
After the Blueprint
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Presentation and Measuring Success
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Brand Messaging and Beyond
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FP
Final project
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Brand Strategy: Inspire Action through Storytelling
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
denise_onewoman
PlusClear, fun and concise. The tutor is just fun in her tone to listen too. Very refreshing, definitely recommend.
neil_canlobo
Great course
mohamedrafik
Good course, very structured informations, suitable for beginners who just start learning branding to have general idea about the field, and how projects are approached.
adrian.sandu35
I really enjoy the Branding course; your explanations are clear and engaging, and I can't wait to apply what I've learned.
jrodolfo
Estoy por la lección 2 y el contenido es directo, entendible y práctico
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