Marketing Funnel Strategy for Digital Media
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion
Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion
Joined April 2021
If change is a keyword in the online world, constant learning is the secret to success in digital marketing. Digital marketing specialist Paloma Cordeiro, who has more than ten years' experience in the field and has worked with big names like Samsung, Coca-Cola, L'Oréal, Accord, and more, helps you build a marketing strategy from start to finish.
In this course, learn to plan and execute a digital marketing funnel strategy for your brand, product, or service. Paloma walks you through each of the phases to attract potential clients from a foundation of brand awareness up to the final conversion.
What will you learn in this online course?
10 lessons & 20 downloads
- 87% positive reviews (46)
- 1,603 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital media strategy to apply to your brand, product, or business.
Projects by course students
Who is this online course for?
Marketing and advertising students and professionals, entrepreneurs, and anyone interested in digital marketing.
Requirements and materials
No previous marketing knowledge is necessary as Paloma walks you through everything from start to finish, although a basic understanding of digital media might help you get more out of the course.
Reviews
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
Content
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U1
Introduction
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Presentation
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influences
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U2
Preparation
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Constant learning and the marketer today
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Data driven marketing: data driven
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Consumer research and investigation
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U3
media strategy in practice
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Briefing and start of strategy design
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Media Funnel and Megaphone Strategy
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campaign implementation
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U4
post-campaign
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Measure and optimize campaigns
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The importance of the report
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FP
Final project
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Marketing Funnel Strategy for Digital Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
musicaoperativo
Los mejores cursos que he visto en toda mi vida. me encanta la metodología
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sierrajohn3042_js
Muy bueno, es corto pero se explica con mucha claridad, da ejemplos prácticos que facilitan entender los conceptos y deja ayudas didácticas para recordar lo aprendido, los links entregados para acceder a las diferentes herramientas son indispensables, Super Recomendado!!
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alejinho
Este curso es dinámico a comparación del curso de Performance Marketing, pero se queda muy corto en los recursos adicionales que son únicamente en portugués cuando anteriormente Doméstika tenía los recursos de los diferentes cursos en tres idiomas: Español, Ingles y Portugués.
Tenía la esperanza de encontrar más temas sobre la optimización e implementación de formulas para calcular o desarrollar un plan o informe de medios y así identificar diferentes insights.
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aleksandratomiak
Kurs bardzo ogólny, większość danych to oczywistości, wartościowe treści pojawiają się w okolicy połowy kursu.
Niestety napisy w języku polskim nie przekazywały całej treści wskazywanej na ekranie, a samo tłumaczenie tekstu mówionego nie było najlepsze.
Załączniki w języku hiszpańskim - nie do wykorzystania przez osobę porozumiewającą się w języku angielskim lub polskim
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ritacenteio
Curso sucinto mas incisivo. Bom para uma primeira abordagem ao marketing de campanhas nas redes sociais.
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