Brand Strategy: User-Centered Creativity
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
Learn to develop creative strategies based on fieldwork and research about user trends
Learn to develop creative strategies based on fieldwork and research about user trends
According to anthropologist and publicist Gabriela Sialer, as a strategist, you have the opportunity to transform reality by proposing changes based on what you have observed, researched, and interpreted. In this online course, discover how to write your own rules to make competition irrelevant.
The founder of Adthropologist teaches you how to strategically steer a business using ethnography and agile methodologies. Study user behavior and tastes to anticipate trends and design unique creative strategies.
What will you learn in this online course?
13 lessons & 23 downloads
- 100% positive reviews (10)
- 416 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Propose a strategy for a brand of your choice using research tools and field work.
Who is this online course for?
Anyone looking to get their cultural, social, or business projects off the ground with an agile and efficient approach.
Requirements and materials
To take this course, you'll need basic knowledge of marketing and how to use PowerPoint or Keynote, as well as a computer and lots of enthusiasm to learn something new!
Reviews
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Research Methodology
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Design Research
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Home Wonder
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Netnography
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U3
Strategic Research
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User Personas
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Innovation Diffusion Curve
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User Journey
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U4
Creative Strategy
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Brand Territories
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Creative Strategic Concept
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Brand Persona
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U5
Strategic Storytelling and Creative Outcome
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Narrate Research for Strategy
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Narrate Strategy for Creativity
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FP
Final project
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Brand Strategy: User-Centered Creativity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jorge
Excelente enfoque introductorio.
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marceladiazorozco
Para tener un enfoque introductorio, brinda mucho valor.
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hellosolucionesmarketing
Es una introducción muy interesante para considerar diferentes maneras de hacer una investigación de mercados y muy util desde el enfoque del mercadeo.
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lufers4
PlusMuy genial!!! Gabriela tiene una personalidad que contagia y enseña súper claro
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jeymi93
Super bien explicado 🙌🏻
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